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Congratulations! You've found our secret writer's lounge. This place is really off limits. But, you know what? Now that you're here, take a seat. We would like to teach you about semiotics.  If you're not ready to learn how meaning is made, use our main navigation menu at the top of the page or go back to our Homepage. *Ahem* Meaning is made of three parts: The sign, the referent, and significance.  The sign could be a word, an image, a gesture, a sound... any symbol or sign that represents something. For example, the word "Cat", a drawing of a cat, or making some kind of gesture or action that would represent a cat like saying "meeeow". The referent is the actual thing you're referring to. In the above example, it's the cute, cuddly creature with whiskers that we all know as a cat.  The significance is the culmination of the speaker's and observer's attitudes about the sign and the thing it refers to. Is it a bad cat? A good cat? How do you feel about cats? Do you think they're cuddly? Do you envision them as floofy? Hairless? Garfield? These three elements- the sign, referent, and significance- are how all meaning is conveyed and expressed in language.  Pretty neat, huh? So, what does it mean when your cat meows? We don't know. We're writers, not cats.  Some words can refer to two things at once, like our company name, RedShift. Learn more about the sign/referent/significance of our name here Do you like three-part concepts? Then you might also dig our creative process, the Creative Triad! To learn what gives us meaning, check out Our Values! Thanks for stopping by the Writer's Lounge!