Because articles typically run over 1,000 words, they give businesses the runway to give their readers in-depth insight into a product, service, or idea. Readers, in turn, are more likely to share articles on social media or on their own websites, especially if they contain meaningful, proven information that sparks a discussion on their own page.
How do we write articles that people want to share? We conduct extensive research, employ persuasive rhetoric, and structure findings to build momentum and deliver cadences at just the right moments. By the time your readers finish reading articles on your website, we want them to feel invigorated—like they need to share what they learned with their friends, their peers, and the world.