RedShift Writers and January Advisors Invite You to the First Ever #ContentHOU

Calling all Houstonians in the business of crafting, amplifying, or tracking content: Let’s meet up and trade notes! RedShift Writers and January Advisors are hosting a small content writing meetup Wednesday, July 12, 6-8 PM at Mercantile Cafe on 3321 Stanford Street in Montrose. Much like other industries in the Houston area, the Houston writing [...]

Traditional News Rarely Cares About Traditional Small Businesses

There is a common experience for public relations practitioners in which firms’ prospects get a hankering to gain publicity or fame because they believe it will help their business. Sometimes- as is the case for adventurous consumer brands such as Red Bull or Coachella music festival- extra publicity can lead to extra attention, resulting in [...]

Volkswagen Replaces Bad Slogan with No Slogan as PR Crisis Continues

How was your 2015? Can’t be any worse than Volkswagen’s. The company has lost more than 1/3 of its market value in the wake of one of the biggest corporate business scandals (to date) the 21st century. In case you have been living under a rock (or a Beetle), here’s the short version, as explained [...]

Can Ari Fleischer protect Peyton Manning’s image?

If you know even the slightest bit about NFL football, then you know who Peyton Manning is. You also probably know he’s fairly good at football. And by fairly good, I mean exceptionally good. But just because you’re good at one thing doesn’t mean you’re good at everything. It took Manning decades of running the [...]

7 New Year’s Resolutions: Hold Me Accountable

New Year’s Resolutions get a bad rap: everyone talks about them, but according to the University of Scranton, only 8% of people keep them. Even concerted efforts to get good results tend to fall flat. Why? The reasons vary from one person to the next. But for some- including me- it’s a matter of public accountability. [...]

Houston Entrepreneurs Launch Business Training Company

Inc. 500 Business Developer and Education Specialist Kick Off OntoBox Training Houston, TX (December 17, 2015)- After years of successfully developing businesses and executing powerful campaigns for both B2B and B2C clients, Inc. 500 business developer Jason Arcemont and content development specialist Daniel J. Cohen have teamed up to bring the Houston business scene a [...]

Special Branding Report: 21 Presidential Campaign Slogans Ranked from Worst to Best

Have you been watching the presidential race? If not, you’re missing some primetime television, as well as an opportunity to learn about branding at the highest level. Make no mistake: the Presidential Election is one of the highest offices in the world and the 2016 Presidential Election is estimated to cost more than $5 billion [...]

Jason Arcemont Launches Houston Business Radio Show #TheHook

Houston, TX (October 1, 2015)- 950 AM Radio will officially add its first ever radio show dedicated to helping you build your business, The Hook, hosted by The Marketing Maverick Jason Arcemont. The Hook will provide marketing tips, tricks, strategies and news to business owners and executives seeking direction and assistance. Read more: http://www.kprcradio.com/articles/kprc-news-457478/the-hook-with-marketing-maverick-jason-13996266/#ixzz3vagCPSwT

RedShift Writers Founder to Speak at #IS2015

Hello! I will be speaking about copywriting and conversion in a presentation titled Tales, Triggers, and Turnoffs (TTT) Thursday August 27th, 2015, at Houston IMA’s #IS2015 Conference at the Houston Museum of Natural Science. This year’s conference focuses and art and science of conversion and how to analyze and measure performance related to conversion. I [...]

EXAMINER – Awards By Allstar Produces Root 100 Awards and Supports Local Recipient

“Awards by Allstar (ABA) has been producing awards for over 25 years for every type of award ceremony, gala and important event. We pride ourselves on knowing the industry inside and out and offering only the best in premium custom awards in not only Houston, but Dallas, New York and Washington, DC.” Our client ABA [...]