To write successful online content, writers need to balance SEO practices with good writing skills. However, it is common for content writers to overthink the rules of Search Engine Optimization (SEO) and lose touch with how to write naturally and speak to readers through the page. Keep in mind that algorithms for Search Engine Result […]
Google Ngram & Google Trends: Two Google Tools No One Ever Talks About
February 18, 2019 by · Leave a Comment
As evidenced by the obsolescence of phone books and Encyclopedia World Books, it’s no secret that the Internet and the rise of search engines have revolutionized the way people find information over the last several decades. In particular, Google has powered much of the online revolution thanks to its intense interest in how we search, […]
Red Light, Green Light, SEO: Yoast Plugin for WordPress Explained
February 15, 2019 by · Leave a Comment
What all is involved in boosting your website’s ranking on Google? For businesses that haven’t dealt with search engine optimization (SEO) before, the term alone can be intimidating. Afterall, SEO sounds very technical. Plus, you’ve probably heard how expensive paid advertising can get with a non-organic SEO plan. But with a good writer and good […]
RedShift Writers and January Advisors Invite You to the First Ever #ContentHOU
May 26, 2017 by · Leave a Comment
Calling all Houstonians in the business of crafting, amplifying, or tracking content: Let’s meet up and trade notes! RedShift Writers and January Advisors are hosting a small content writing meetup Wednesday, July 12, 6-8 PM at Mercantile Cafe on 3321 Stanford Street in Montrose. Much like other industries in the Houston area, the Houston writing […]
Traditional News Rarely Cares About Traditional Small Businesses
May 26, 2017 by · Leave a Comment
There is a common experience for public relations practitioners in which firms’ prospects get a hankering to gain publicity or fame because they believe it will help their business. Sometimes- as is the case for adventurous consumer brands such as Red Bull or Coachella music festival- extra publicity can lead to extra attention, resulting in […]
We’re Reading to Kids for Our 4th Birthday
December 3, 2016 by · Leave a Comment
This December, RedShift Writers turns 4 years old. To commemorate our achievement and encourage people to keep reading, RedShift Writers is holding a RedShift Readers Day to provide readers and books to Legacy Health Centers December 22nd, 9:00 AM – 4 PM at the Southwest location at . High Star Dr., Houston, TX, 77074. Throughout […]
Ignite Houston Returns at University of Houston Downtown
November 17, 2016 by · Leave a Comment
Ignite Houston at Intersections 2016 Speakers, Organizers, and Host Last week’s return of Ignite Houston teamed up with Intersections, an annual two day conference that focuses on the cross-sections of culture, sustainability, prosperity, health, and social justice in Houston. For those that are unfamiliar, Ignite Houston is an event that started in 2010 as a […]
Volkswagen Replaces Bad Slogan with No Slogan as PR Crisis Continues
December 29, 2015 by · Leave a Comment
How was your 2015? Can’t be any worse than Volkswagen’s. The company has lost more than 1/3 of its market value in the wake of one of the biggest corporate business scandals (to date) the 21st century. In case you have been living under a rock (or a Beetle), here’s the short version, as explained […]
Can Ari Fleischer protect Peyton Manning’s image?
December 28, 2015 by · Leave a Comment
If you know even the slightest bit about NFL football, then you know who Peyton Manning is. You also probably know he’s fairly good at football. And by fairly good, I mean exceptionally good. But just because you’re good at one thing doesn’t mean you’re good at everything. It took Manning decades of running the […]
7 New Year’s Resolutions: Hold Me Accountable
December 27, 2015 by · Leave a Comment
New Year’s Resolutions get a bad rap: everyone talks about them, but according to the University of Scranton, only 8% of people keep them. Even concerted efforts to get good results tend to fall flat. Why? The reasons vary from one person to the next. But for some- including me- it’s a matter of public accountability. […]
