How to Write Naturally for SEO

To write successful online content, writers need to balance SEO practices with good writing skills. However, it is common for content writers to overthink the rules of Search Engine Optimization (SEO) and lose touch with how to write naturally and speak to readers through the page. Keep in mind that algorithms for Search Engine Result […]

Google Ngram & Google Trends: Two Google Tools No One Ever Talks About

As evidenced by the obsolescence of phone books and Encyclopedia World Books, it’s no secret that the Internet and the rise of search engines have revolutionized the way people find information over the last several decades. In particular, Google has powered much of the online revolution thanks to its intense interest in how we search, […]

Red Light, Green Light, SEO: Yoast Plugin for WordPress Explained

What all is involved in boosting your website’s ranking on Google? For businesses that haven’t dealt with search engine optimization (SEO) before, the term alone can be intimidating. Afterall, SEO sounds very technical. Plus, you’ve probably heard how expensive paid advertising can get with a non-organic SEO plan. But with a good writer and good […]

Traditional News Rarely Cares About Traditional Small Businesses

There is a common experience for public relations practitioners in which firms’ prospects get a hankering to gain publicity or fame because they believe it will help their business. Sometimes- as is the case for adventurous consumer brands such as Red Bull or Coachella music festival- extra publicity can lead to extra attention, resulting in […]

We’re Reading to Kids for Our 4th Birthday

This December, RedShift Writers turns 4 years old. To commemorate our achievement and encourage people to keep reading, RedShift Writers is holding a RedShift Readers Day to provide readers and books to Legacy Health Centers December 22nd, 9:00 AM – 4 PM at the Southwest location at . High Star Dr., Houston, TX, 77074. Throughout […]

Ignite Houston Returns at University of Houston Downtown

Ignite Houston at Intersections 2016 Speakers, Organizers, and Host Last week’s return of Ignite Houston teamed up with Intersections, an annual two day conference that focuses on the cross-sections of culture, sustainability, prosperity, health, and social justice in Houston. For those that are unfamiliar, Ignite Houston is an event that started in 2010 as a […]

Volkswagen Replaces Bad Slogan with No Slogan as PR Crisis Continues

How was your 2015? Can’t be any worse than Volkswagen’s. The company has lost more than 1/3 of its market value in the wake of one of the biggest corporate business scandals (to date) the 21st century. In case you have been living under a rock (or a Beetle), here’s the short version, as explained […]

Can Ari Fleischer protect Peyton Manning’s image?

If you know even the slightest bit about NFL football, then you know who Peyton Manning is. You also probably know he’s fairly good at football. And by fairly good, I mean exceptionally good. But just because you’re good at one thing doesn’t mean you’re good at everything. It took Manning decades of running the […]

7 New Year’s Resolutions: Hold Me Accountable

New Year’s Resolutions get a bad rap: everyone talks about them, but according to the University of Scranton, only 8% of people keep them. Even concerted efforts to get good results tend to fall flat. Why? The reasons vary from one person to the next. But for some- including me- it’s a matter of public accountability. […]

EXAMINER – Awards By Allstar Produces Root 100 Awards and Supports Local Recipient

“Awards by Allstar (ABA) has been producing awards for over 25 years for every type of award ceremony, gala and important event. We pride ourselves on knowing the industry inside and out and offering only the best in premium custom awards in not only Houston, but Dallas, New York and Washington, DC.” Our client ABA […]