Redshift Writers Unleashes Junior Writer into the World

It has truly been a pleasure to work with our intern Joanna Purpich. She has been instrumental in assisting with RedShift’s growing portfolio of clients and we will miss her. We wish her the best as she tackles new adventures and conquers the world with the knowledge and experience she has gained through her internship [...]

Five Ways Content Writers Can Create a Better Client Relationship

The content writer’s job is to create language that compels others to act. No matter what medium or what purpose the content has, good content maintains that characteristic and leverages the power of words to reinforce a particular mindset or action. However, not all copy ends up as powerful as it should be. While the [...]

Ten Reasons RedShift Writers is Thankful this Thanksgiving

Turkey on Thanksgiving

RedShift Writers officially opened for business in December of 2012. And during the last year, we have learned plenty about entrepreneurship, business, positioning, and our clients. But perhaps most importantly, we have learned an essential lesson about life: that gratitude is the absolute best policy to follow in business and personal challenges. For this article, [...]

Five Impacts Social Media Can Have on Your Afterlife

(This article was written largely to promote a Panel Picker proposal for 2014 SXSW Interactive titled “Tweet After Death: How to Use Social Media to Live Forever” that I co-developed with Michele Price. It is based on this original Waxing Unlyrical article. Please check out our dual panel description, vote for us, leave a comment, [...]

Free Online Content- Market Speak

Content writers know how to spot what works and what doesn’t in your market speak. We’re on the front lines of your marketing war every day, making things happen for our clients and combating our opponents. Content writers who do what they are supposed to do create incredible value for your company. Content writers who [...]

What is the best time to publish a blog post?

Whenever you want! Think about it. Why do you publish a blog post in the first place? Blogging can certainly lead to sales. It can be a great way to talk to your audience. And it doesn’t hurt you in the search rankings, either. But different companies seek to accomplish different objectives with a blog. [...]

You Will Not Read this Blog Post

You will not read this blog post. There’s no chance. No matter how snappy I make this post, without something graphic in the copy of the post and a bloody murder headline, or a big nasty picture, or something directly useful or interesting to you, you’re not going to read it. There used to be [...]

50 Commandments for Renegade Free Lancers

Daniel J. Cohen RedShift Writers

I know, I know: Renegades don’t have rules, so how could this blog post even exist? Before you have an existential crisis about it, consider this: the business world is full of rules. There are rules about not burning bridges, avoiding controversy, climbing the ladder, respecting superiors, leading a certain way, dressing a certain way… [...]

Sales- The Only True Business Measurement

Money Coffee

Social media marketing has turned our business era into something unlike any other. No, I’m not talking about engagement with customers, or viral marketing, or high speed Word of mouth advertising. Rather, I’m talking about a not-so-good development that has happened to our marketing minds: People have lost track of the bottom line. Experimentation and [...]

Following in the Footsteps of Starbucks: How Content Writers Help Customers Escape Customer Service Hell

Starbucks Mug

When I was a rebellious, snot-nosed 16-year-old punk my fellow rebellious, snot-nosed 16-year-old punk friend and I used to talk about our own personal teenaged pet peeves and why we didn’t like people to “tell us what to do!” and whatnot. For him, the issue was authority. No character of that breed usually loves authority, [...]