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RedShift Writers and January Advisors Invite You to the First Ever #ContentHOU

Calling all Houstonians in the business of crafting, amplifying, or tracking content: Let’s meet up and trade notes! RedShift Writers and January Advisors are hosting a small content writing meetup Wednesday, July 12, 6-8 PM at Mercantile Cafe on 3321 Stanford Street in Montrose.

Much like other industries in the Houston area, the Houston writing and content marketing scene boasts of a robust arrangement of talent unafraid to take to the page with the right preposition, data visualization, or dashboard as circumstances see fit. Let’s take a few sips of coffee or tea and trade notes on something you’ve learned.

Here’s the gist of the event:

1) Think of something you have learned about content that you are willing to share;

2) Show up and mingle to make a few new content buddies;

3) Share your lesson with the crowd in two minutes or less;

4) Pinpoint one lesson to learn from;

5) Have fun!

We’re keeping this casual with juuuuust enough structure (read: a super official Facebook invite and mild meeting structure) to be productive.

Kids are allowed. It’s a coffee house, but we’ll bring crayons and coloring books.

RSVP today.

Hope to see you there!

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Daniel J. CohenRedShift Writers and January Advisors Invite You to the First Ever #ContentHOU

RedShift Launches New In-House Training for Oil and Gas Content Writers

Houston’s Fastest Growing Stable of Content Writers Sharpens Efforts in Key Houston Industry
Houston, TX (September 22, 2014)- RedShift Writers, the leading stable of Houston content writers, has answered the shale boom with its newest in-house training program, the RedShift Energy Writers Workshops. This series of classes enhances the craftsmanship of oil and gas content writers working in-house with RedShift Writers or in a direct free lance relationship with the company on projects of varying scopes and topics such as fracking, drilling, transportation and logistics, pipelines, environmental services, research, offshore, UAVs and more.

“Finding oil and gas content writers in Houston has become one of the great unspoken challenges of the modern industrial marketing movement,” said RedShift Writers Founder and Lead Writer Daniel J. Cohen. “Creating high impact sites for energy companies and service providers takes more than just any old website writers.  With the rise of importance in digital properties, the always popular trade show strategy, and furious movement to rebrand in the face of the shale boom and the mass Exxon relocation, Houston oil and gas writers are hard at work crafting the right content strategy for companies amidst mergers, brand revolutions, and highly rapid sales cycle periods.”

“We’re ecstatic to be an essential part of the education process in our industry and a leader in the field.”

RedShift Writers has a long history of assessing and crafting high-caliber websites and other marketing collateral for energy companies. These efforts have been executed via both direct projects and partner brand collaborations. The processes developed during these projects have provided the bedrock principles and lessons for the RedShift Energy Writers Workshops, allowing writers of all levels of experience in coordination with RedShift the opportunity to hone their craft in this growing niche.

About RedShift Writers
RedShift Writers is Houston’s leading stable of content writers and a dependable resource for companies seeking either high-level business messaging or a source for prolific amounts of high quality content. The company specializes in strategic messaging that positions brands to win, and contributes expertise in the fields of PR, social media and speech-writing. RedShift is highly active in the Houston community, co-organizing the Houston Writeathon and organizing Ignite Houston with Houston Business Weekly.

For more information:

For all inquiries, contact RedShift Writers at 832-489-7643 or Contact@RedShiftWriters.com.

 

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Daniel J. CohenRedShift Launches New In-House Training for Oil and Gas Content Writers

Five Ways Content Writers Can Create a Better Client Relationship

The content writer’s job is to create language that compels others to act. No matter what medium or what purpose the content has, good content maintains that characteristic and leverages the power of words to reinforce a particular mindset or action.

However, not all copy ends up as powerful as it should be. While the writer in the process often tussles with editors, creative directors, strategists, the legal department and a bevy of others in the organization to word content just right, it seldom hits the presses (or internet) completely in tact.

On the other hand, writers are perfectly capable of guiding clients in the right direction and ending up with the content that will best represents the company or cause. Sometimes, it just takes a little creative flair in your client-content writer relationship to sharpen your language to its very best.
Here are five tactics writers can use to help clients get the very best results.

1) Encourage a push-pull relationship.
Your job as a writer or marketing consultant is to make sure clients are able to make fully informed decisions. While one decision may be superior to another, knowing the right decision in the moment isn’t always possible without an iterative process involving both sides of the fence: the experts and the creatives.

Involving clients deeply in the messaging process will not only create better results but also improve your overall client relationships.

2) Train the team to let their hands go.
Much of the push back content writers get is a result of a client balancing interests in the copy. However, a smart content writer can pave the way for approval early on by explaining the power of precision copy that takes a strong position rather than balancing opinions or voice to the point that it becomes sanitized and plain.

Teach the power of taking a sharp, clear position and staking a claim rather than balancing the message for all involved.

3) Set the expectations early.
Develop an understanding with clients regarding your process as well as what can be expected from a first draft. If you have done a good job developing your discovery process, most clients will find what you do valuable and take pleasure in getting involved in your discovery process.

An involved client is more likely to approve your copy- hands down.

4) Keep your eye on the prize.
In the end, the client and the content writer want the same thing: well-conceived copy that will get the job done. Keep in mind the harmonious, win-win nature of the task at hand and everyone will prosper.

5) Give clients homework.
Not busy work, mind you. Your clients are busy. They have a business to run.

Yet a certain degree of homework is the sign of an involved writer as well as a solid content process.  Offer clients a step by step path that goes beyond the standard sit=down to indicate true commitment.

Want more tips for free lancers that go beyond the standard client assistance? Check out 50 Rules for Renegade Free Lance Writers.

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Daniel J. CohenFive Ways Content Writers Can Create a Better Client Relationship

RedShift Writers Shift Ahead Presser 2-17 – Houston Writeathon Ready for Liftoff

RedShift Writers prides itself not just on providing you with incredible content and thoughts about how to craft better writing for business and personal pleasures, but also on what is to come, where resources lie in the City of Houston, and how you can get involved in the business community.

On that note, we present the first ever weekly Shift Ahead presser from RedShift Writers. Here’s what happening with our city, our clients and our projects.

  • At 10 AM this Saturday 2/22, something very special is happening in the Montrose Public Library. It’s an event that indicates the true power of writers. It’s an event that unifies creatives to solve everyday problems for Houstonians.

It’s the Houston Writeathon!

The Houston Writeathon will feature some of the leading civic innovation thinkers in the city and gather dozens of the city’s best writers, designers and stakeholders, all for one beautiful, engaging and civic-minded cause: improving the communication of important information to Houstonians. Co-organized by some of Houston’s leading writers and startup leaders, the Houston Writeathon will offer citizens of all varieties a chance to unify, make a difference, network, drink cocktails and write (of course!).

For more information, check out www.HoustonWriteathon.com.

Tune in to FM 92.1 Saturday at 2 PM, or see www.eehour.com for more details on how to download the app, listen online or watch live on UStream.

  • Artists, entrepreneurs, small businesses, musicians, event planners, club owners and anyone else with an interest in attention for events, keep your ears open: Whispers suggest That Video Magazine is on the verge of releasing a HUGE event sponsorship budget. The package is still in early formation, but we can guarantee you there will be enough support in the package to make major waves in the events scene in Houston and have an impact in its genesis town, New York City. TVM has a knack for blowing up events and getting the word out with killer video content. Expect big things and be ready to bid for huge sponsorship dollars.
  • Michele Price’s #BREAKTHROUGH #BBSRadio episode this Monday features a discussion on 26 Ironclad Relationship Laws Driving Business Success. Awesome host and sure to be an awesome show. Check out the landing page.
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Daniel J. CohenRedShift Writers Shift Ahead Presser 2-17 – Houston Writeathon Ready for Liftoff

Free Online Content- Market Speak

Content writers know how to spot what works and what doesn’t in your market speak. We’re on the front lines of your marketing war every day, making things happen for our clients and combating our opponents. Content writers who do what they are supposed to do create incredible value for your company. Content writers who don’t are eaten alive in the open market by the content writers who deliver that value.

As successful content writers, we expect to be paid. But we also realize that giving information away for free is one of the best ways to win the marketing war.

Sound counter-intuitive? Welcome to marketing (and one aspect of market speak).

When you offer information for free, you

  • FLEX your knowledge muscles to potential customers
  • Subconsciously suggest stronger value by delivering the unexpected
  • And create a stir of conversation now so fast due to the onset of digital technologies that it can almost carry your entire business

Free content is the fastest way to becoming your own media source or blog. It’s also the fastest to use sales copy as a traveling online salesman for your product. It’s the best route to strong SEO. It’s one important element of PR.

Free online content may seem like it’s free. But as Andy Crestodina stated earlier this week on #BBSRadio, “Content writers are being paid with the reader’s attention.”

The more your target audience pays attention to you, the better off you’ll be.

Find out how our content writers and content strategists can help leverage content to make you cash. Meet all of your message development needs better, faster, and at a more reasonable rate with RedShift Writers.

Or read more free online content:

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Daniel J. CohenFree Online Content- Market Speak