Volkswagen Replaces Bad Slogan with No Slogan as PR Crisis Continues

How was your 2015? Can’t be any worse than Volkswagen’s. The company has lost more than 1/3 of its market value in the wake of one of the biggest corporate business scandals (to date) the 21st century. In case you have been living under a rock (or a Beetle), here’s the short version, as explained [...]

Special Branding Report: 21 Presidential Campaign Slogans Ranked from Worst to Best

Have you been watching the presidential race? If not, you’re missing some primetime television, as well as an opportunity to learn about branding at the highest level. Make no mistake: the Presidential Election is one of the highest offices in the world and the 2016 Presidential Election is estimated to cost more than $5 billion [...]

Jason Arcemont Launches Houston Business Radio Show #TheHook

Houston, TX (October 1, 2015)- 950 AM Radio will officially add its first ever radio show dedicated to helping you build your business, The Hook, hosted by The Marketing Maverick Jason Arcemont. The Hook will provide marketing tips, tricks, strategies and news to business owners and executives seeking direction and assistance. Read more: http://www.kprcradio.com/articles/kprc-news-457478/the-hook-with-marketing-maverick-jason-13996266/#ixzz3vagCPSwT