Volkswagen Replaces Bad Slogan with No Slogan as PR Crisis Continues

How was your 2015? Can’t be any worse than Volkswagen’s. The company has lost more than 1/3 of its market value in the wake of one of the biggest corporate business scandals (to date) the 21st century. In case you have been living under a rock (or a Beetle), here’s the short version, as explained [...]

Jason Arcemont Launches Houston Business Radio Show #TheHook

Houston, TX (October 1, 2015)- 950 AM Radio will officially add its first ever radio show dedicated to helping you build your business, The Hook, hosted by The Marketing Maverick Jason Arcemont. The Hook will provide marketing tips, tricks, strategies and news to business owners and executives seeking direction and assistance. Read more: http://www.kprcradio.com/articles/kprc-news-457478/the-hook-with-marketing-maverick-jason-13996266/#ixzz3vagCPSwT

Five Ways Content Writers Can Create a Better Client Relationship

The content writer’s job is to create language that compels others to act. No matter what medium or what purpose the content has, good content maintains that characteristic and leverages the power of words to reinforce a particular mindset or action. However, not all copy ends up as powerful as it should be. While the [...]

RedShift Writers Shift Ahead Presser 2-24 – RedShift Clients Make Big Moves

RedShift Writers prides itself not just on providing you with incredible content and thoughts about how to craft better writing for business and personal pleasures, but also on what is to come, where resources lie in the City of Houston, and how you can get involved in the business community. On that note, we present [...]

RedShift Writers Shift Ahead Presser 2-17 – Houston Writeathon Ready for Liftoff

RedShift Writers prides itself not just on providing you with incredible content and thoughts about how to craft better writing for business and personal pleasures, but also on what is to come, where resources lie in the City of Houston, and how you can get involved in the business community. On that note, we present [...]

RedShift Writers Hires New Writer

Houston’s Leading Content Writing Company Expands Team Houston, TX (January 26, 2014)- RedShift Writers, Houston’s leading content writing company, has expanded its full-time staff by hiring Houston-based content writer Lindsey Becerra. Becerra will serve as an important go-to wordsmith for the company’s marketing, PR and sales campaigns. “Lindsey impressed me with her tremendous interpersonal skills, [...]

Ten Reasons RedShift Writers is Thankful this Thanksgiving

Turkey on Thanksgiving

RedShift Writers officially opened for business in December of 2012. And during the last year, we have learned plenty about entrepreneurship, business, positioning, and our clients. But perhaps most importantly, we have learned an essential lesson about life: that gratitude is the absolute best policy to follow in business and personal challenges. For this article, [...]