RedShift Writers and January Advisors Invite You to the First Ever #ContentHOU

Calling all Houstonians in the business of crafting, amplifying, or tracking content: Let’s meet up and trade notes! RedShift Writers and January Advisors are hosting a small content writing meetup Wednesday, July 12, 6-8 PM at Mercantile Cafe on 3321 Stanford Street in Montrose.

Much like other industries in the Houston area, the Houston writing and content marketing scene boasts of a robust arrangement of talent unafraid to take to the page with the right preposition, data visualization, or dashboard as circumstances see fit. Let’s take a few sips of coffee or tea and trade notes on something you’ve learned.

Here’s the gist of the event:

1) Think of something you have learned about content that you are willing to share;

2) Show up and mingle to make a few new content buddies;

3) Share your lesson with the crowd in two minutes or less;

4) Pinpoint one lesson to learn from;

5) Have fun!

We’re keeping this casual with juuuuust enough structure (read: a super official Facebook invite and mild meeting structure) to be productive.

Kids are allowed. It’s a coffee house, but we’ll bring crayons and coloring books.

RSVP today.

Hope to see you there!

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Daniel J. CohenRedShift Writers and January Advisors Invite You to the First Ever #ContentHOU

Five Ways Content Writers Can Create a Better Client Relationship

The content writer’s job is to create language that compels others to act. No matter what medium or what purpose the content has, good content maintains that characteristic and leverages the power of words to reinforce a particular mindset or action.

However, not all copy ends up as powerful as it should be. While the writer in the process often tussles with editors, creative directors, strategists, the legal department and a bevy of others in the organization to word content just right, it seldom hits the presses (or internet) completely in tact.

On the other hand, writers are perfectly capable of guiding clients in the right direction and ending up with the content that will best represents the company or cause. Sometimes, it just takes a little creative flair in your client-content writer relationship to sharpen your language to its very best.
Here are five tactics writers can use to help clients get the very best results.

1) Encourage a push-pull relationship.
Your job as a writer or marketing consultant is to make sure clients are able to make fully informed decisions. While one decision may be superior to another, knowing the right decision in the moment isn’t always possible without an iterative process involving both sides of the fence: the experts and the creatives.

Involving clients deeply in the messaging process will not only create better results but also improve your overall client relationships.

2) Train the team to let their hands go.
Much of the push back content writers get is a result of a client balancing interests in the copy. However, a smart content writer can pave the way for approval early on by explaining the power of precision copy that takes a strong position rather than balancing opinions or voice to the point that it becomes sanitized and plain.

Teach the power of taking a sharp, clear position and staking a claim rather than balancing the message for all involved.

3) Set the expectations early.
Develop an understanding with clients regarding your process as well as what can be expected from a first draft. If you have done a good job developing your discovery process, most clients will find what you do valuable and take pleasure in getting involved in your discovery process.

An involved client is more likely to approve your copy- hands down.

4) Keep your eye on the prize.
In the end, the client and the content writer want the same thing: well-conceived copy that will get the job done. Keep in mind the harmonious, win-win nature of the task at hand and everyone will prosper.

5) Give clients homework.
Not busy work, mind you. Your clients are busy. They have a business to run.

Yet a certain degree of homework is the sign of an involved writer as well as a solid content process.  Offer clients a step by step path that goes beyond the standard sit=down to indicate true commitment.

Want more tips for free lancers that go beyond the standard client assistance? Check out 50 Rules for Renegade Free Lance Writers.

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Daniel J. CohenFive Ways Content Writers Can Create a Better Client Relationship

RedShift Writers Hires New Writer

Houston’s Leading Content Writing Company Expands Team
Houston, TX (January 26, 2014)- RedShift Writers, Houston’s leading content writing company, has expanded its full-time staff by hiring Houston-based content writer Lindsey Becerra. Becerra will serve as an important go-to wordsmith for the company’s marketing, PR and sales campaigns.

“Lindsey impressed me with her tremendous interpersonal skills, but it was her writing that stood out as something that we wanted to bring into the company,” said RedShift’s Founder and Lead Writer Daniel J. Cohen. “Lindsey has a knack for transforming less than earth-shattering content about companies with products that are either difficult to explain or commonplace into vibrant, engaging messaging that accomplishes specific, predetermined business objectives.”

Becerra is another addition to an already strong collection of Houston copywriters gathered by the company. Her experience in writing for consumer goods strengthens what is already a core competency for the company.

About RedShift Writers
RedShift Writers is Houston’s leading stable of content writers and a dependable resource for companies seeking either high-level business messaging or a source for prolific amounts of high quality content. Founded in 2012, RedShift Writers has developed into one of the fastest growing content stables in the City of Houston. Most recently, the company became a co-organizer for the Houston Writeathon, signed its first international client and completed successful product launch for one of its key clients. RedShift Writers specializes in strategic messaging that positions brands to win, and contributes expertise in the fields of PR, social media and speech-writing.

For more information:



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Daniel J. CohenRedShift Writers Hires New Writer

Uptown Consultants Boosts Business with RedShift Writers


Uptown Consultants logoHouston content writers stable RedShift Writers and global business consulting firm Uptown Consultants
are bringing a whole new style of business to Houston— and the world.

Earlier this week, RedShift and Uptown forged a business alliance that offers Houston businesses the opportunity to find high quality business and marketing services that work together symbiotically to healthily grow their businesses.

“Uptown Consultants is an excellent company and is on the path to becoming a legendary business consulting firm,” said RedShift Founder and Lead Writer Daniel J. Cohen. “Our stable of Houston content writers is so lucky to have a client, ally and vendor like Uptown Consultants because it really speaks to the quality of both of our companies.”

Uptown Consultants Founding Partner Drew Wilson had similar sentiments in his statement on the alliance. “With Uptown Consultants, clients receive the highest level of international consulting, business process improvement, litigation prep and strategy, and a wide range of other essential business consulting services. With RedShift Writers, they receive content writing, message strategy, digital assistance and tactical message assistance from the best Houston content writers on the market,” said Wilson.

“The alliance is a win-win-win— for Uptown, for RedShift, and for the Houston business community.”

Uptown Consultants and RedShift Writers are two of Houston’s hottest businesses. Both groups support the Houston community, yet bring a worldwide perspective to their respective industries.

Both Wilson and Cohen are highly involved in the Houston business market and Houston community, participating in philanthropic and professional efforts on a regular basis.

About RedShift Writers
RedShift Writers is a high-powered, lightning fast content writing firm. Based in Houston, RedShift specializes in writing website content that pulls in customers and powers businesses to the top of search rankings. They offer content writing as related to a broad number of digital services, including websites, blog creation and management, social media, PR, speech writing and personal branding.

RedShift is a particularly well-known product launch partner and has a respectable background content writing for the energy industry.

For more information:

About Uptown Consultants
Uptown Consultants is a collection of elite business consultants committed to taking businesses from local to global, onward and upward. The firm represents companies seeking to bolster their business through robust process improvement, sharper communication strategy, sales and marketing, and smart expansion into international markets. Uptown’s on-staff experts in the disciplines of law and business processes offer various in-depth insight into financial decision-making for the betterment of their clients. Uptown also offers assistance in website development, SEO, event planning and PR.

For more information, visit www.UptownConsultants.com

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Daniel J. CohenUptown Consultants Boosts Business with RedShift Writers

Free Online Content- Market Speak

Content writers know how to spot what works and what doesn’t in your market speak. We’re on the front lines of your marketing war every day, making things happen for our clients and combating our opponents. Content writers who do what they are supposed to do create incredible value for your company. Content writers who don’t are eaten alive in the open market by the content writers who deliver that value.

As successful content writers, we expect to be paid. But we also realize that giving information away for free is one of the best ways to win the marketing war.

Sound counter-intuitive? Welcome to marketing (and one aspect of market speak).

When you offer information for free, you

  • FLEX your knowledge muscles to potential customers
  • Subconsciously suggest stronger value by delivering the unexpected
  • And create a stir of conversation now so fast due to the onset of digital technologies that it can almost carry your entire business

Free content is the fastest way to becoming your own media source or blog. It’s also the fastest to use sales copy as a traveling online salesman for your product. It’s the best route to strong SEO. It’s one important element of PR.

Free online content may seem like it’s free. But as Andy Crestodina stated earlier this week on #BBSRadio, “Content writers are being paid with the reader’s attention.”

The more your target audience pays attention to you, the better off you’ll be.

Find out how our content writers and content strategists can help leverage content to make you cash. Meet all of your message development needs better, faster, and at a more reasonable rate with RedShift Writers.

Or read more free online content:

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Daniel J. CohenFree Online Content- Market Speak