RedShift Writers and January Advisors Invite You to the First Ever #ContentHOU

Calling all Houstonians in the business of crafting, amplifying, or tracking content: Let’s meet up and trade notes! RedShift Writers and January Advisors are hosting a small content writing meetup Wednesday, July 12, 6-8 PM at Mercantile Cafe on 3321 Stanford Street in Montrose.

Much like other industries in the Houston area, the Houston writing and content marketing scene boasts of a robust arrangement of talent unafraid to take to the page with the right preposition, data visualization, or dashboard as circumstances see fit. Let’s take a few sips of coffee or tea and trade notes on something you’ve learned.

Here’s the gist of the event:

1) Think of something you have learned about content that you are willing to share;

2) Show up and mingle to make a few new content buddies;

3) Share your lesson with the crowd in two minutes or less;

4) Pinpoint one lesson to learn from;

5) Have fun!

We’re keeping this casual with juuuuust enough structure (read: a super official Facebook invite and mild meeting structure) to be productive.

Kids are allowed. It’s a coffee house, but we’ll bring crayons and coloring books.

RSVP today.

Hope to see you there!

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Daniel J. CohenRedShift Writers and January Advisors Invite You to the First Ever #ContentHOU

Special Branding Report: 21 Presidential Campaign Slogans Ranked from Worst to Best

Have you been watching the presidential race? If not, you’re missing some primetime television, as well as an opportunity to learn about branding at the highest level. Make no mistake: the Presidential Election is one of the highest offices in the world and the 2016 Presidential Election is estimated to cost more than $5 billion WITHOUT counting down-ballot races.

The question is “Which candidate is best positioned to win and why?” The answer will come down to who has the best brand. And one key part of a powerful brand is a strong slogan.

With that, we partnered with OntoBox Training to present The Official Nonpartisan Guide to All 21 Presidential Campaign Slogans. We graded all 21 campaign slogans on style, positioning, and overall effectiveness.

Whether you’re a political junkie, a brand marketing consultant, a lover of language, a game theorist or just someone who likes interesting content about competitive scenarios, we hope you enjoy this special report and find it useful. If you have any thoughts, comments, questions, or disagreements, we would love to hear from you in the comments below or at Learn@OntoBoxTraining.com.

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Daniel J. CohenSpecial Branding Report: 21 Presidential Campaign Slogans Ranked from Worst to Best

Five Ways Content Writers Can Create a Better Client Relationship

The content writer’s job is to create language that compels others to act. No matter what medium or what purpose the content has, good content maintains that characteristic and leverages the power of words to reinforce a particular mindset or action.

However, not all copy ends up as powerful as it should be. While the writer in the process often tussles with editors, creative directors, strategists, the legal department and a bevy of others in the organization to word content just right, it seldom hits the presses (or internet) completely in tact.

On the other hand, writers are perfectly capable of guiding clients in the right direction and ending up with the content that will best represents the company or cause. Sometimes, it just takes a little creative flair in your client-content writer relationship to sharpen your language to its very best.
Here are five tactics writers can use to help clients get the very best results.

1) Encourage a push-pull relationship.
Your job as a writer or marketing consultant is to make sure clients are able to make fully informed decisions. While one decision may be superior to another, knowing the right decision in the moment isn’t always possible without an iterative process involving both sides of the fence: the experts and the creatives.

Involving clients deeply in the messaging process will not only create better results but also improve your overall client relationships.

2) Train the team to let their hands go.
Much of the push back content writers get is a result of a client balancing interests in the copy. However, a smart content writer can pave the way for approval early on by explaining the power of precision copy that takes a strong position rather than balancing opinions or voice to the point that it becomes sanitized and plain.

Teach the power of taking a sharp, clear position and staking a claim rather than balancing the message for all involved.

3) Set the expectations early.
Develop an understanding with clients regarding your process as well as what can be expected from a first draft. If you have done a good job developing your discovery process, most clients will find what you do valuable and take pleasure in getting involved in your discovery process.

An involved client is more likely to approve your copy- hands down.

4) Keep your eye on the prize.
In the end, the client and the content writer want the same thing: well-conceived copy that will get the job done. Keep in mind the harmonious, win-win nature of the task at hand and everyone will prosper.

5) Give clients homework.
Not busy work, mind you. Your clients are busy. They have a business to run.

Yet a certain degree of homework is the sign of an involved writer as well as a solid content process.  Offer clients a step by step path that goes beyond the standard sit=down to indicate true commitment.

Want more tips for free lancers that go beyond the standard client assistance? Check out 50 Rules for Renegade Free Lance Writers.

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Daniel J. CohenFive Ways Content Writers Can Create a Better Client Relationship

RedShift Writers Shift Ahead Presser 2-17 – Houston Writeathon Ready for Liftoff

RedShift Writers prides itself not just on providing you with incredible content and thoughts about how to craft better writing for business and personal pleasures, but also on what is to come, where resources lie in the City of Houston, and how you can get involved in the business community.

On that note, we present the first ever weekly Shift Ahead presser from RedShift Writers. Here’s what happening with our city, our clients and our projects.

  • At 10 AM this Saturday 2/22, something very special is happening in the Montrose Public Library. It’s an event that indicates the true power of writers. It’s an event that unifies creatives to solve everyday problems for Houstonians.

It’s the Houston Writeathon!

The Houston Writeathon will feature some of the leading civic innovation thinkers in the city and gather dozens of the city’s best writers, designers and stakeholders, all for one beautiful, engaging and civic-minded cause: improving the communication of important information to Houstonians. Co-organized by some of Houston’s leading writers and startup leaders, the Houston Writeathon will offer citizens of all varieties a chance to unify, make a difference, network, drink cocktails and write (of course!).

For more information, check out www.HoustonWriteathon.com.

Tune in to FM 92.1 Saturday at 2 PM, or see www.eehour.com for more details on how to download the app, listen online or watch live on UStream.

  • Artists, entrepreneurs, small businesses, musicians, event planners, club owners and anyone else with an interest in attention for events, keep your ears open: Whispers suggest That Video Magazine is on the verge of releasing a HUGE event sponsorship budget. The package is still in early formation, but we can guarantee you there will be enough support in the package to make major waves in the events scene in Houston and have an impact in its genesis town, New York City. TVM has a knack for blowing up events and getting the word out with killer video content. Expect big things and be ready to bid for huge sponsorship dollars.
  • Michele Price’s #BREAKTHROUGH #BBSRadio episode this Monday features a discussion on 26 Ironclad Relationship Laws Driving Business Success. Awesome host and sure to be an awesome show. Check out the landing page.
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Daniel J. CohenRedShift Writers Shift Ahead Presser 2-17 – Houston Writeathon Ready for Liftoff

Uptown Consultants Boosts Business with RedShift Writers


Uptown Consultants logoHouston content writers stable RedShift Writers and global business consulting firm Uptown Consultants
are bringing a whole new style of business to Houston— and the world.

Earlier this week, RedShift and Uptown forged a business alliance that offers Houston businesses the opportunity to find high quality business and marketing services that work together symbiotically to healthily grow their businesses.

“Uptown Consultants is an excellent company and is on the path to becoming a legendary business consulting firm,” said RedShift Founder and Lead Writer Daniel J. Cohen. “Our stable of Houston content writers is so lucky to have a client, ally and vendor like Uptown Consultants because it really speaks to the quality of both of our companies.”

Uptown Consultants Founding Partner Drew Wilson had similar sentiments in his statement on the alliance. “With Uptown Consultants, clients receive the highest level of international consulting, business process improvement, litigation prep and strategy, and a wide range of other essential business consulting services. With RedShift Writers, they receive content writing, message strategy, digital assistance and tactical message assistance from the best Houston content writers on the market,” said Wilson.

“The alliance is a win-win-win— for Uptown, for RedShift, and for the Houston business community.”

Uptown Consultants and RedShift Writers are two of Houston’s hottest businesses. Both groups support the Houston community, yet bring a worldwide perspective to their respective industries.

Both Wilson and Cohen are highly involved in the Houston business market and Houston community, participating in philanthropic and professional efforts on a regular basis.

About RedShift Writers
RedShift Writers is a high-powered, lightning fast content writing firm. Based in Houston, RedShift specializes in writing website content that pulls in customers and powers businesses to the top of search rankings. They offer content writing as related to a broad number of digital services, including websites, blog creation and management, social media, PR, speech writing and personal branding.

RedShift is a particularly well-known product launch partner and has a respectable background content writing for the energy industry.

For more information:

About Uptown Consultants
Uptown Consultants is a collection of elite business consultants committed to taking businesses from local to global, onward and upward. The firm represents companies seeking to bolster their business through robust process improvement, sharper communication strategy, sales and marketing, and smart expansion into international markets. Uptown’s on-staff experts in the disciplines of law and business processes offer various in-depth insight into financial decision-making for the betterment of their clients. Uptown also offers assistance in website development, SEO, event planning and PR.

For more information, visit www.UptownConsultants.com

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Daniel J. CohenUptown Consultants Boosts Business with RedShift Writers