Volkswagen Replaces Bad Slogan with No Slogan as PR Crisis Continues

How was your 2015? Can’t be any worse than Volkswagen’s. The company has lost more than 1/3 of its market value in the wake of one of the biggest corporate business scandals (to date) the 21st century. In case you have been living under a rock (or a Beetle), here’s the short version, as explained [...]

Can Ari Fleischer protect Peyton Manning’s image?

If you know even the slightest bit about NFL football, then you know who Peyton Manning is. You also probably know he’s fairly good at football. And by fairly good, I mean exceptionally good. But just because you’re good at one thing doesn’t mean you’re good at everything. It took Manning decades of running the [...]