While we believe that there is value to most creative efforts, we also believe that we have a moral responsibility to tell stories that serve the greater good. Sometimes, “the greater good” can be difficult to define; people have debated the difference between good and evil for thousands of years.
The RedShift moral code defines the greater good as follows:
Everyone deserves a life of dignity.
We seek to write stories that have a positive impact on the world; we will never write a story of hate. We want a world where people feel closer together, not farther apart. We might explore complex feelings and emotions within our stories, but the ultimate message should celebrate life of all kinds. We embrace the full variety of human experience and the stories of people from any race, religion, sexual orientation, gender identity, age, and origin, regardless of how much money they have in their pocket.
We will never write a story that attempts to frame one type of human experience as superior, or glorifies violence against a group of people. We select our clients with the world in mind, and avoid projects that dehumanize others or hurt the environment.
Seek the truth.
Truth can be difficult to find, especially when we’re dealing with deeper human emotions or abstract ideas and concepts of the world. The human mind isn’t always reliable, and we all have our perceived biases, preferences, and experiences that shape our perception.
Still, we often know in our heart what is true and what is right. When someone willfully misrepresents a situation, a moral line has been crossed, and the fallout can be devastating. For example, when someone intentionally alters history or tries to tell another person that something they both experienced didn’t happen, it can cause long term doubt, damage, and trauma.
We try our hardest to ground each story we write in fact. We will never intentionally bend the truth or manipulate facts in order to serve an ulterior motive of our clients.
We work with many people, whether they are part of our team, our clients, or members of our community. We find everyone’s work and ideas to be invaluable and seek mutually beneficial relationships with the people we work with.
Our team members will always receive fair pay, guidance and training, and the freedom and flexibility to grow and explore.
Our clients will always get our very best. We seek constant engagement in community events such as Ignite Houston and the Legacy Community Health Center’s Little Readers Program.
We also contribute to the field. RedShift Writers produces thought pieces and other content that unpacks the skills, tools, and spirit of the modern writer in ways that other creators can critique or learn from.
There is always room for improvement.
We know we’re not perfect; nobody is. However, we also know we can always do better. RedShift Writers believes that people are capable of change, but it takes patience in both ourselves and in others. Real, meaningful change isn’t instant; it takes time to truly learn exactly how others see the world, identify and change bad habits, and adopt behaviors and perspectives that serve both ourselves and others in a constructive way.
Most of all, we want our company and our stories to positively impact the world. Consistently striving to live up to the highest level of our moral standards is something we take seriously.
Simply put, we believe in the greater good.