Our SEO strategy is guided by your audience and your business needs. We use keyword research tools to discover the phrases, questions, and words that your audience types into Google. We can also separate search results by region and time of year. By knowing where, when, and how people search for things that apply to your business, we can create content that is relevant and keeps you not only on top of search results but also top-of-mind for your audience.
Over time, we monitor your website’s metrics including click-through rates and time-on-site, as well as how your website and certain pages perform on Google. We use this information to continue to adjust and write content so that you have the best chance of being found online.