The Redshift Writers team carefully considers your audience’s unique needs as we research, author, edit, and revise your white paper. Our team is collaborative and creative. We work closely with you at every step of the white paper writing process to ensure satisfaction.
Step 1: Gathering Information
Research comes first. We look at all available materials that are relevant to your project, and interview leaders at your company as well as all other relevant stakeholders.
Our team also examines competitors’ recent white papers, the latest news from your industry’s trade journals, and leading industry blogs to meet the norms of your industry while also standing out. We conduct extensive search engine optimization (SEO) research to determine which keywords to target.
Step 2: Outline Your White Paper
Outlines keep writing focused and allow us to sort data, ideas, quotes, and other information into logically ordered sections. Think of outlines as the skeleton of your white paper. As we work with you, you will have access to the outline to ensure it fits with your vision. Outlines also allow us to work with your design team to identify appropriate places or suggestions for pictures, charts, or other visuals.
Step 3: Drafting and Editing
After you approve our outline, our team will write a first full draft of the white paper and take time to edit it to ensure that your company’s voice and ideas shine through. We will then set up a virtual meeting or email exchange to discuss the draft in detail with you.
Step 4: Feedback
Feedback can make the difference between a good white paper and an exceptional white paper. As you provide your thoughts and commentary, we will work hard to integrate them.
Step 5: Refinement
As we produce additional drafts, we will conduct readthroughs, conduct quality control checks, and regularly with your team to make sure messaging stays on the right track. This process continues through to the production of the final draft.