Emergency Clinic SEO Content Marketing Case Study
RedShift Writers SEO for Small Business Case Study: Professional Emergency Clinic
Website sessions from 2016 to 2021
User engagement from 2016 to 2021
New Users from 2016 to 2021
We have been working with RedShift since 2016. They have remained constant in producing relevant health topics, upcoming treatments at our Hospitality Health locations, as well as local events and nation-wide health topics. Their ability to produce high quality work in a timely manner is optimal in fast-paced industries.Jill Shipp, Hospitality Health ER, VP of Business Development
I’ve enjoyed working with Redshift Writers, as they effectively learn their clients / industries / locales and produce thoroughly written content. Many of their posts have become “evergreen” with high rankings for U.S. searches on medical topics, educating our proximate readership, bringing new visitors and increasing our site’s overall authority. Local attractions posts have been fan favorites as well!Jeremy Poland, Founder of The Platform Shop, SEO/WordPress/Content Expert
An emergency clinic with locations in three different cities sought to raise awareness of each location and to communicate medical guidance directly to patients in the cities they serve. Their doctors have always strived to provide the highest level of care and the greatest possible level of comfort to patients. However, at the time our engagement began, their marketing was not aligned with their goals as a business or their brand as an ER. They needed a more proactive marketing mix to accomplish their goals.
RedShift Writers was brought in to write helpful content that made the advice of the clinic’s medical team accessible to the general public. We were also tasked with driving web traffic that could potentially be converted into new patients. Key Performance Indicators for the project included website visits, total users, and new users to the website as well as search rankings for select keywords.
RedShift Writers, a web developer, and a digital ad partner were able to assist the client and provide a professional mix of digital and traditional marketing. By starting with an assessment of the top SEO keywords for ERs in the geographic area, RedShift Writers produced articles that took over top spots on Google and significantly boosted key performance metrics for the client, correlating to an increase in leads and business growth that was resilient to seasonal sales cycles.
RedShift’s content strategy established four pillars as topics for the company: Community Events, Parenting, Health, and Medical Conditions. By focusing on these concepts, RedShift Writers was able to produce ongoing content that positioned the client to cultivate meaningful connections with their community.
Produced geo-specific blogs highlighting local community events, healthy restaurants, and other places of interest, driving social media traffic and community interest;
Held social media contests with prizes that were appealing to the audience;
Created scavenger hunt contests that encouraged readers to find information on blogs and videos to reduce bounce rate;
Wrote keyword-rich landing pages to complement pay-per-click campaigns that increased leads and conversion;
Wrote timely blogs with expert opinions on relevant current events, many of which served as evergreen content that remains relevant for future seasonal cycles or holidays; and
Wrote keyword rich web pages with long-form content to drive SEO improvements.