Organic keywords tracked
Client ranks number 1 on Google for “Houston Pest Control”
Client ranks number 2 on Google for “Houston Plumbing”
An established major home service provider in Houston was lagging behind on customer reviews and Google search rankings in a crowded and competitive market. Part of the problem was a lack of a manageable content strategy. Customers were also leaving negative reviews because of outdated information and confusingly worded content on their website.
The client was dealing with a lot of moving pieces: they offer eight different major services, and each department head has limited availability, so they needed a flexible team of writers that could accurately gather a lot of information and master their brand voice. We were tasked with writing content that could improve search ranking, inform customers, and instill in them the confidence needed for them to pick up the phone.
Drafted 35+ unique sub-service pages that each targeted a keyword related to the client’s eight main service areas: plumbing, electrical, HVAC, heating, roof repair, lawn care, pest control, and renovations
Drafted 200+ hyper-local geo-specific landing pages across five main service areas that each targeted a subdivision or neighborhood in the Houston or Greater Houston area
Continued to revise site content to answer frequently Googled questions and adjust keyword usage accordingly
Created an on-going, robust FAQ and glossary page that crosslinked to keywords within service pages
Assisted with content strategy and direction for company blogs, guides, contests, and micro-sites