The RedShift Writers Case Study Process
RedShift Writers applies a methodical, proven approach to case studies to make sure your company’s voice shines through. Our team of writers distills what we hear into case studies that deepen the relationship with your reader to build trust.
RedShift’s strategy is personal and collaborative. We work closely with your team to translate technical knowledge into easily accessible narratives.
Step 1: Gather information
First, we gather all of the information we need. We interview your subject matter experts, existing or past clients, and marketing teams. We track down past content for review and analysis to see what worked and what can be reworked. We review any messaging and brand standards.
Don’t have established branding standards? We can help you write complete brand guidelines, or our team can help here too by creating mini-style sheets and case study campaign guidelines to ensure consistency across all case studies we produce.
Our case study writers also researches your top competitors’ latest case studies, news releases, and blogs to give your case studies that extra edge. We conduct extensive search engine optimization (SEO) research to determine which keywords will attract the most visitors to your case studies so we can incorporate those keywords into your content.
CASE STUDY: How an Emergency Clinic with Multiple Locations Won its Market with Help from RedShift Writers
Step 2: Outline Your Case Study
Every good case study needs a backbone, an outline to provide clarity and direction. Our case study writers develop sections, and arrange ideas, data, and quotes and then sort these to create a preliminary outline. As we work with you, we continuously flesh out the outline.
Step 3: Draft and Edit
Once we have a substantive outline, our case study writers write a full initial draft of the case study and carefully edit it before sending the product to you.
Step 4: Feedback
Our team will share our drafts with yours in a timely fashion so you can conduct a read through and fact check before returning the document to us for changes.
Step 5: Refinement
Based on your comments, RedShift will update the study and return it to you for approval again. This iterative process assures you are completely satisfied with the results.
Step 6: Distribute your case study content
Your case story is ready for publication, your sales team is primed to talk to new clients, and it’s time to make sure everyone in your industry knows you’re the best at what you do. How do you get the word out?
Once the final product is ready, you can disseminate your case studies through your website, as a section in an eBook, as a supplemental module for a presentation, as part of a speech, or in any other business setting you deem appropriate. After your case study has been written once, our case study writers can help you adapt the primary version to any other written content you might need.
GUIDE: Content Distribution Strategy Playbook