A positioning brief includes: Audience Analysis Competitive Analysis Name Analysis Category Unique Value Proposition Mission Vision Values Brand Voice Statement Tagline Brand Story
Daniel Cohen
Daniel J. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writers stable. Cohen is a former lead writer at multiple Inc. 500 organizations and one of the top writers in the City of Houston. His dedication to content writing encourages his content writers to pursue their craft as apprentices with utmost respect for what they do. Cohen and his fellow content writers live to write and write to brand.
Houston Content Strategy Firm Turns Ten
Daniel Cohen January 30, 2023
For Immediate Release: Content Strategy Firm Celebrates Ten Years in BusinessHouston, TX (December 12, 2022) — RedShift Writers, a content strategy agency based in Houston, TX just hit a key milestone: 10 years of telling stories. Over the past decade, RedShift has evolved from a one-person shop into a team of writers with diverse yet
What a nice thing to hear!
Daniel Cohen July 9, 2013You think water moves fast? You should see ice. It moves like it has a mind. Like it knows it killed the world once and got a taste for murder. After the avalanche, it took us a week to climb out. Now, I don’t know exactly when we turned on each other, but I know