50 Commandments for Renegade Free Lancers

Daniel J. Cohen March 18, 2013

You don’t follow the rules. You’re a renegade free lancer.

I know, I know: Renegades don’t have rules, so how could this blog post even exist?

Before you have an existential crisis about it, consider this: the business world is full of rules. There are rules about not burning bridges, avoiding controversy, climbing the ladder, respecting superiors, leading a certain way, dressing a certain way… even eating a certain way.

But when you create rules centered on breaking rules, the rules aren’t really rules. They become more of a Sammurai code for the modern marketing warrior, fully preparing the likes of you and me for the rough open waters of the free lance market.

Capiche?

Good.

Oh, one more thing: This post isn’t short. I didn’t break it into ten posts to make it short either. This is a comprehensive blog post with real thought, value, discussion and outbound links in it. I think writing blog posts with extraordinary value every once in a while is important if you’re a content writer.

Hopefully, I’m not the only one left who thinks so.

If the post is too long for you, take breaks. But remember, there used to be a time when articles of several thousand words… well, they weren’t the norm… but they survived. They survived because the ideas were good.

It’s with that hope that I create this blog post and the extremely long introduction that comes with it.

As a free lancer turned business owner, I have felt the basic pressures surrounding both lifestyles. While I am transitioning from free lancer to a more pure entrepreneur, I feel as though I have plenty to share with anyone who wants to start a business or secure a successful free lance career.

And that’s where this list comes from.

Enjoy.

Thou shalt not wear ties.
Ties are for weddings, Bar Mitzvahs, and company reps. They’re uncomfortable little nooses that hang around your neck and tell the world that you probably aren’t fun. They’re also a general hazard, as they can easily get caught in elevator doors.

My worst nightmare.

Besides, real money doesn’t wear ties. Very few of the really heavy hitters on the Forbes Lists wear them. And none of the oil men I’ve met wear them.
Thou shalt not carry a resume.
LinkedIn already has everything you need to know about me in a nutshell. And resumes are essentially sensationalist news articles: you’ve got one page to convince people of who you are and it’s going to take some fancy maneuvering of language (and sometimes pure lies) to get them to bite on it. And that’s what cover letters are for anyway.
Thou shalt exercise.
Staying healthy is important no matter what. When you’re a free lancer, finding time to get some basic gym time in is tough. Be creative about it. Get a chin-up bar for your house. Break into random sprints. And try to work in a few enjoyable workouts, too.
Thou shalt read.
Free lancers need mental stimulation and insights gathered by others. They must stand on the shoulders of giants. Reading is the easiest way to do so.Need some suggestions? This girl has a guide. Sort of. (Warning: It’s slightly— and I mean slightly— graphic, so if you’re NOT a free lancer, and a middle manager may soon peer over your shoulder at your monitor, then invite you into his offi… large cubicle… to have a “talk” about workplace behavior, you may want to save it for later. Or read it now in hopes you get caught so you can storm out of the building, flip over a few chairs on the way toward the door, and become a free lancer moments later. It’s up to you.)
Thou shalt learn.
Reading is good for learning in general, but not enough by itself. Life happens in practice, not theory. So when you get a chance to learn a lesson, take it. Learning it twice is expensive.
Thou shalt not have social media for the sake of having social media.
No one with a viable business spends the whole day writing brochures or creating TV commercials (unless that IS your business, but that’s another story). So why would you put out social media without a business directive? From now on, no social media unless it accomplishes a specific business objective.
Thou shalt not work in only one place or position.
At one of my past jobs, I got into a minor tangle over having a standing desk.And if the person I tangled with thought that was unusual, she should see how I work now: However I want!When I write, I shift positions whenever and to wherever I want. Sometimes, I sit on a couch. Sometimes, I lie in bed. Sometimes I prop my computer on the bar in the kitchen. And sometimes, I use a desk.

Sometimes, I make this my work environment for a few hours.

Uniform, consistent work spaces may be OK for most business pros, but writers could use flexibility.
Thou shalt take cash up front.
Every good free lancer has been burned once or twice. Mitigate your risk a little bit by explaining that this is your living and you require a certain amount upfront. 50% upfront and 50% on delivery is standard, but not required.
Thou shalt avoid liars.
This goes for anyone who might be trying to pull the wool over my eyes. Liars get a swift boot out the door. They’re immoral and they cost too much money.
Thou shalt hustle.
HARD. Free lancers get to exist outside the system of a company. But that doesn’t mean you get to twiddle your thumbs or sleep all day. It’s time to pound the pavement. Get out there and sell. Then produce. Then sell some more. Then build sales tools to help you do it better.
Thou shalt have fun.
When you work in a company, you’re bound by the rules of the company. When you work for yourself, you are the company. If you’re not having fun, you definitely missed the point.
Thou shalt find a good accountant.
Keeping track of your own books is a snap with QuickBooks or any other well-known accounting system. But when the time comes to pay quarterly taxes, your accountant is going to have more work than you’ll ever want. Complete your own client work. Let someone else crunch your numbers. (My accountant).
Thou shalt get tax breaks.
All of them. Free lancers can write off everything from mileage to pencils. Here’s the holy grail of tax break assistance. Read it. Love it. Save money with it.
Thou shalt pay on time.
It boils my blood when someone strings me along for WEEKS past the due payment date. That’s why I pay my bills on time, from my landlord to the electric company to contractors to vendors… anyone. I’m a business owner. I need cash flow. They’re in the same boat. I pay on time because it’s how I would want to be treated. I feel like I’ve heard that somewhere before.
Thou shalt build thy personal brand.
Free lancers are individualists. When you free lance, it’s about your own style of working. If you don’t become known, you can’t work. If you can’t work, you can’t eat. Seek opportunities to meet, speak, write and greet. Do it in ways that benefit your bottom line.
Thou shalt get contracts.
If you don’t have a contract, no one owes you anything. And if no one owes you anything, I don’t think I have to explain how that can cramp collection during end of the month invoicing. Use Legal Zoom if you have to. Often times, you can get contract copies from mentors if they are willing to help you.
Thou shalt network to sell.
Networking events can be a mixed bag. Sometimes, you find the exact prospect, partner or employee you’re looking for to make the leap to the next level. Other times, you wind up surrounded by drunken sales reps and recruiters. When you network, you should be looking for useful connections. If you attend a few networking meetings in a row with one group and come up with goose eggs, hunt somewhere else.
Thou shalt pinch pennies.
It’s time for you to live like you did as a teenager. Reduce your spending. Find pennies on the street and slide them across the counter when you want a glass of orange juice at the local gas station. Stop buying crap; that thing you wanted is stupid and you know it.
Thou shalt be open.
More than just being honest, free lancers have the opportunity to speak their minds. They’re protected by not just the first amendment but by the universal rule that if you don’t live under a certain person’s house then you don’t have to follow their rules. If there’s something you want to say on your blog that’s an elephant in the business community, say it anyway. You won’t lose customers, but rather qualify leads.
Thou shalt back up thy friends.
Allies are allies; friends are friends. If you and someone like one another well enough to treat each other right, you also have agreed to take care of tasks for one another. You’re friends. That doesn’t end when you’re free lancer, but rather becomes stronger. If you have a business partner who has shown you some true good will in the form of leads, support, services, etc., then you need to maintain that good will. Back up others when they need it.
Thou shalt backup thy files.
I’m not kidding. Your business is out of an apartment and laptop case. I’m willing to bet that one break-in could ruin more than half of the free lancers out there.
Thou shalt love coffee.
Drink it too much and you’ll develop a caffeine addiction. But use it in spots to supplement your efforts and ride out tough deadlines once in a while.

Meet your new best friend.
Thou shalt sleep.
Sometimes. Trust me: If you don’t, your clients will notice.

Falling asleep when you are supposed to conduct business is bad news.
Thou shalt establish CRM.
You are your own business. So when you prospect a client, you do it to sell. And without CRM, managing client relationships quickly becomes a headache. Set up a CRM system sooner rather than later. You will thank yourself for it.
Thou shalt choose partners wisely.
Remember that everyone out there is looking for a situation that benefits them. Some of those people would prefer something mutually beneficial, but the world has no lack of parasites.

Don’t let your partnerships turn out like this.

Symbiosis is what you’re looking for. Seek like-minded partners.

On the other hand…
Thou shalt give people a chance.
To find value where others don’t see it is a beautiful thing (there’s a whole book about it). Without placing yourself at risk, take a chance once in a while. Some of the best value is in places where people aren’t looking because there’s no competition to crowd you out.

No food=angry dude. EAT!
Thou shalt eat decently.
Have you ever been so hungry you snapped like an unstable psycho born in a padded shoebox? No? Maybe that’s just me. Anywho, remember to eat. Sometimes I get to typing something for hours on end and don’t even realize lunch has passed. Then I get in the car to go to my next meeting and my road rage kicks in earlier than usual and…Just remember to eat. Trust me.
Thou shalt use hotspots.
The internet is, hands down, your best friend. Don’t have immediate access to it whenever you need it? Kiss some cash goodbye.
Thou shalt turn off thy computer.
And not just to save battery, although that’s a plenty good reason. Mainly, you need to take your eyes off of glowing screens so you can recharge. Otherwise, you’ll wind up blind. With migraines. And a never-ending anime movie playing in your head.
Thou shalt take a day off.
Once a week is good. It doesn’t matter what day you take, but you need one. And try to work something mindless in at the end of each day if you can.
Thou shalt adapt.
The free lance business landscape is your terrain. That terrain can range from disgusting, dreadful dry heat to lush, fertile pastures frequented by cows with udders full of cash. Times can be good or bad. Go with the flow.
Thou shalt form relationships with mentors.
Mentors help you discover your strongest assets and guide you toward a better understanding along the way. They know more than you do, so listen to what they say. They’re also trustworthy, making for that much less dramatic nonsense in your life. And that’s good whether you free lance or not.
Thou shalt hold personal values.
I once tweeted a question to author Stan Slap during an interview: “Once a business sacrifices family and integrity, is it doomed and how long does it have?” His answer in a nutshell: “What type of organization are you running? At that point, you have to bribe, cheat and bully people into doing what you want.”Without personal values, you’re just picking up loose change. You may as well go back to organizational life, pick an organization that lacks purpose, and get healthcare benefits.
Thou shalt make lists.
Tons of them. They’re good for creative brainstorming, efficiency and inventory. Lists are your heroes. They’re not your friends though. When you have things to do on a sheet of paper… attack!
Thou shalt not work for free.
Sometimes, I trade favors with fellow free lancers. If I need a site designed and the designer needs copy, we trade skills and get our jobs done. But working for “exposure” or a “client pipeline”? Forget it. Life’s too short.No cash=no work. Period.
Thou shalt go outside.

‘Member this? Go see it some time!

If you didn’t take this lifestyle to escape the cubicle, then you didn’t take it for the right reason. And if you don’t go outside when you’re not stuck in a cubicle, you’re crazy. Besides, being cooped up in the house for both work and play will drive you nuts. And while some of the best free lancers I ever met are nuts, it’s not something I would prescribe as a recipe for success (hence it’s not on the list).
Thou shalt work out thy pricing.
This isn’t easy, but is required. Think about all the products and services you offer. Consider how much time they take. Consider all potential costs. Build in cost of sale, production and collection. And voila! You’ve got a price point. Adjust accordingly.
Thou shalt tune out thy haters.
It’s one thing to offer concern or constructive criticism. But if you encounter someone who shoots down your entire game plan no matter how you change it, tune them out. Naysayers tend to be scared.And you don’t have time for that. Which is why…
Thou shalt be fearless.
Nothing shall shake you. When monsters attack, you shall destroy them. Armed with laptop and cell phone, you will become the most hardened warrior on your block. Your enemies will tremble as you approach.Here’s the best book I know on overcoming fear.
Thou shalt not talk nonstop about business.
Blogging about blogging is “meta”, but it’s not the only thing to blog about. Get out of your industry a little bit and talk about something else. My favorite blogger Mr. James Altucher is really good about mixing up topics.
Thou shalt not complain about that you cannot change.
Rant. Rave. Editorialize. Offer opinions, even the crass ones. Bemoan the state of the industry… but no “me-focused” stuff. No nitpicking with clients. And definitely no complaining about getting beaten to the punch by a competitor.It’s a jungle out there. Complainers get eaten first.
Thou shalt innovate.
It’s long been said at this point that innovation is key to survival. Without consistent evolution, you’re doomed. Companies sometimes fail to innovate because of overly conservative cultures, lack of resources or too much emphasis on analytical thinking and not enough creative exercise.Free lancers, on the other hand, are individuals. If you don’t innovate, you don’t have a team to blame. Look around all you want, but you’re the only one there. The burden is on you to get out of the box.
Thou shalt have thick skin.
If your client doesn’t like something, your job is to listen to them, consider what they say, and right wrongs. By the time you are done with your successful free lance career, you will have been beaten out for jobs by competitors, berated by a few crazy clients and even called some rather filthy names.If you can’t take the heat, stay in the job pool.
Thou shalt treasure thy loved ones.
A tip that’s good for anyone, but especially for entrepreneurs and free lancers. Don’t get so caught up in everything that you wind up divorced. And if you have kids (I don’t, but I do have a really cute niece) set some time aside for them. They deserve it.
Thou shalt protect the bottom line.
I’ve said it before and I’ll say it again: It don’t mean a thing if it don’t go cha-ching. The true measurement of success for any business is sales. Focus, protect and measure your business in sales. If your margins are decent, your business will work.Speaking of which…
Thou shalt thin thy herd.
When you get to a certain point, you will realize that you have some leftover, old loyal clients from your starting days. Some of them are great clients who you will keep your whole career. Others will want great work out of you for basement bargain rates.The second group isn’t worth it. When you deserve more money, let the world know (nicely). Then start thinning out your client portfolio. Not everyone can afford you.
Thou shalt assess your ideal client.
Somewhere out there is the perfect prospect for you. And you should be trying to meet that person. The only way to strategically target the client that is right for you is to know who they are. Think in terms of size: Do you want an individual? Small business? Corporation? Then get down the details: industry, style, culture, price range, etc.Or rep a non-profit… if you don’t mind a pay cut.(Note: I encourage everyone to do a little bit of pro bono work. Sometimes I provide consulting to my buddy’s awesome non-profit theatre company. And I am interested in helping anything related to reading or writing.If you fall into that category, contact me at contact@redshiftwriters.com.)
Thou shalt focus on a niche.
You have your own unique selling proposition. And believe me, that selling proposition is not “I can do everything!” The only way to survive as a free lancer is to narrow your focus. Generally speaking, you won’t be able to arrow your focus without turning down work. This is where a lot of people get trapped. They continue to pick up jobs, often for less than market value, spread themselves too thin and lose any shot at real payoffs.Don’t take the bait. Turn down jobs to turn up your profits.
Thou shalt not overhype thyself.
Everywhere I turn nowadays I see another “expert” or “guru” peddling literature about the “ultimate super-fantastic, undefeated, unbeatable, heavyweight workshop that will totally get you a 300% increase in revenue and annihilate your competitors so badly they’ll beg for mercy.”And I’m the Queen of France.There’s nothing wrong with bragging about what you do in a quantitative manner. But don’t blow smoke. It’s bad for you.
Thou shalt write.
Or hire a writer. What’s written is law. If you don’t have good content writing, your business will suffer no matter what field you are in. If you need someone, I know a great company you could talk to…

Good luck, renegade,

Daniel J. Cohen
Owner and Lead Writer, RedShift Writers

Images: Marcus Vegas, Seth W., basykes, spSos.de, BlackBunkers, chexed, Rhys Asplundh, CC 2.0

Thanks for reading. Did I miss anything? List something you don’t agree with?

Hey, that’s OK. I follow commandment 26.

Speak your mind in the comments. Feel free to add your own commandments, too. In spite of the name, it’s a human-made list.

Blog Content Writers, Content Writing, Free Lance, Marketing

Google Ngram & Google Trends: Two Google Tools No One Ever Talks About

Daniel J. Cohen February 18, 2019

As evidenced by the obsolescence of phone books and Encyclopedia World Books, it’s no secret that the Internet and the rise of search engines have revolutionized the way people find information over the last several decades. In particular, Google has powered much of the online revolution thanks to its intense interest in how we search, take in information, and what we do with the results of our online queries. As a result, Google is now the world’s most popular search engine and leader in the field of search algorithms and search information. When Google updates its algorithm, the world takes notice and starts its own discussions about the implications the algorithm changes have on public information.

Yet even today, some Google tools still go overlooked by the general public. While Google search, Gmail, and Google Chrome are popular with a wide variety of computer users, two of the most impressive Google tools are rarely mentioned: Ngram Viewer and Trends.

With a better understanding of these tools, writers, researchers, and people who are simply fascinated in how the world thinks can gain insights never before possible.

Here’s how they work.

Ngram Viewer
Google Ngram Viewer allows you to look up the frequency of “grams” in every book in the Google Books database. “Grams” are keywords and phrases that appear in books and other writings over time. A “bigram” is two words, such as “pen cap” or “baseball cap”, while a unigram is a single word such as “pen” or “pencap”.

The Google Books database comprises books dating back to 1800 and runs up to the year 2000. You can see the frequency of a given phrase in the entire body of books they have available, giving you an idea of how popular a term may have been over time. Essentially, Ngram Viewer gives us the opportunity to look at the quantity of word and phrase usage within a cross-section of books.

Why Ngram Matters
Books and pamphlets were the central mass media for transporting in-depth ideas during much of that time period. Radio and television did not even begin to make their mark until the 1920s (and for television, it was truly much later than that). Movies with sound were not released until the late 1920s as well. The Internet was only widespread in the last few years of that time period, and early search history was not as well documented (a point we’ll discuss more in a moment). Books were simply the best tool available for unpacking big ideas before the year 2000.

Why is that meaningful? Well, since books were the broadest method of transporting complex ideas, and individual words and phrases in conjunction made up the ideas in books, Ngram Viewer becomes a way of assessing microtrends in broadly shared ideas over those 200 years. With each chart we create in Ngram, we get a different perspective on how people thought, spoke, and spread ideas, improving our theories on collective information and psychology.

Did I mention this tool is free?

Ngram in Action
Let’s assess some generalized fields in Ngram to see it in action. Here is an Ngram search result for “business”, “politics”, and “arts” between the years 1800 and 2000.

You’ll notice that the reference to “business” is far more popular than the other two, which may speak to the field being a bit more common in English practice, or may speak to the versatile nature of the word “business”. In other words, many uses of the unigram may be about “business” as a field of study or practice, but others may be more along the lines of its use as part of the phrase “business as usual”. We have no way of knowing without looking up every cliche involving the word “business” in the Ngram database.

However, it does appear that the concept of business as a whole is far more mentioned and far more popular than those of “art” or “politics”. Furthermore, the relationship between those two latter terms is fascinating, as “politics” surpassed “arts” in usage in 1884.

Then again, the term “arts” is a variation of “art”, which is much more common in usage as a whole.

“Art” shoots over “politics” by quite a bit. Not too surprising given the possibilities for the gram “art” (including its use in the phrase “the art of politics”).

Let’s look at the chart with one more variation, swapping “politics” with “political”:

The “political” nature of things seems to have taken off starting mid-twentieth century. Given that “political” is a term that can be used in a way that is not necessarily about “politics” (as in “The corporate world is extremely political”), it may be the case that the term simply increased in general use. However, this uptick is suspiciously steep, so steep that it seems more likely to have come from an increase in interest and discussion of “political” matters in the literary world. For example, the phrase “The personal is political” AKA “The private is political”, a slogan popularized during Second Wave Feminism, both may account for some of the uptick in the use of the term “political” by authors.

Google Trends
Whereas Ngram Viewer assesses words and phrases used in books, Google Trends assesses words and phrases used as Google search terms. Trends demonstrates frequency of a given search for specific words as weighted against total Google searches. In other words, Trends not only shows you comparative frequency of searches between various words or phrases, but also shows you roughly how popular those words or phrases are in context of total Google searches. While Trends doesn’t show exact number of searches per term, it does assign a weighted number that compares each specific search to the average of other search terms.

Whereas Ngram Viewer covers the years 1800-2000— a period when, as we mentioned, books were used as the main method by which in-depth ideas were spread— Trends covers the years from 2004 to the present. During years covered by the Google Trends database, the Internet has provided an immediate platform for sharing and researching ideas.

Interestingly, Google Trends also gives users the option to measure words as a “topic” rather than just search terms. Whether this means Google is measuring the word as an idea based on all of the terms related to the “topic” or if “topic” is just a synonym for “search term” is unclear.

Google Trends lets you select the terms you want to search, the time range you want to search, categories of online topics, and types of searches within Google (news searches vs. general searches vs. YouTube vs. Image vs. Shopping queries).

Trends in Action
Let’s start by looking at a single phrase assessment on Google Trends so we can see some immediate utility. Here is the search volume trend over time for “frisbee”.

Frisbee is a more popular search during summer months. Not particularly surprising, right? What may be surprising, however, is that the term “frisbee” is actually decreasing in share of overall searches! This is an interesting contrast to the claim of some people that ultimate frisbee is gaining in popularity.

However, the decline of “frisbee” as a search term does not necessarily mean that people are less interested in frisbees than they once were. Early Google searches were often keyword based. Later searches have been more semantic, phrased closer to the way people speak thanks to advancements like voice-to-text and improved geo-search capabilities. Whereas an early Google Search user may have simply typed the word “frisbee”, a modern Google user might use voice-to-text to search the phrase “buy frisbee online” or “ultimate frisbee game in Houston”.

Let’s look at “Skiing” as a subject:

As we might expect, Skiing is more popular as a search term in the winter months. It also has decreased as an overall part of the search environment over time.

Now for a less “seasonal” trend: Tarot. It has felt lately like more people are interested in Tarot, but something like that could also be a function of living in a city, being in my thirties, knowing Bohemian people, etc.

Let’s see if search interest in Tarot aligns with my experience.

Well, I’ll be dipped! Tarot searches are pretty much at an all-time high. May not be a bad time to get into the Tarot card business.

Trends for Business Owners
To see how Trends can help you if you’re a business owner, let’s look at something comparative and practical. RedShift Writers is a content writing firm, so the service we sell might be described as “Copywriting” or as “Content Marketing”. Either term alludes to elements of what we do, so when we are faced with the option of using one or the other, we have to decide which will be more effective.

It has felt over the life of our company (starting in December of 2012) that “copywriting” has become a term of the past, and that “content marketing” and other terms have become more popular. Trends can tell us whether or not my instinct on this is correct.

As it turns out, “Copywriting” is actually still the more popular term. In spite of the fact that it has been trending down while content marketing is trending up, “Copywriting” still enjoys nearly three times the searches.

Something interesting happens when we add the search term “Blogging” to the mix:

As we can see, “blogging” was a scorching hot topic on the Internet in January of 2008. Like, as hot as they come. It was a topic the whole world suddenly wanted to know about.

The popularity of “blogging” as a term correlates to some macroeconomic trends in ways that may lead to interesting potential theories. The bottom of the stock market decline during The Great Recession was March of 2008, marking a time when people were desperately looking for an advantage in the market, or new revenue streams, both of which might come about from blogging, if a person put their mind to it. Today, the term has leveled out to around the same search volume as “Copywriting”.

Fun with Trends
Trends may also be useful if we want to explore the peak of memes. Remember when everyone was making Harlem Shake videos?

If you don’t, here’s the Wiki. Go get a feel for what it is and come back. If you remember it, keep reading.

Trends can tell us the exact month the Harlem Shake peaked, and how the fad flamed out.

We’ll view one more example: seasonal search. For this query, we turn to the “NFL” as a search topic. After all, we’re from Texas. Football is pretty popular here.

Here’s the long-term search trend for “NFL”.

Two trends stand out. First, search volume is growing over time. Second, the search interest in NFL topics usually peaks in January, likely because of the Super Bowl. However, in 2007, 2012, 2013, and 2018 the Super Bowl was not the period when search interest was highest. Theorizing why that was in the case during those four years with any real insight would likely take a person who is a bigger football fan than I am, but it stood out.

Google’s Lost Years: 2000-2004
Since Ngram covers through the end of the year 2000 and Trends begins at the start of 2004, the forward-facing Google dataset is missing four years of data. Trends from this period— celebrities, products, memes, recreation, movies, etc.— are not available to us for in-depth analysis, so we’re missing the high-water mark for post-Y2K analysis: The Strokes, Outkast, and That Seventies Show, among other things.

What Trends Interest You?
What can Ngrams and Trends teach us? They are mostly good for exploring interesting trends. It is limited, though, because correlation of word usage or search term frequency does not necessarily translate to causation.

We’ll continue to investigate these tools and other tools along the way and share more on what we learn and observe. Our hope is that these insights will continue, over time, to yield something useful to everyone in the RedShift Writers community.

Got an interesting idea for Trends, Ngram, other Google tools, or something else altogether? Reach out and let us know at contact@redshiftwriters.com.

RedShift Writers: Stories change history.

Blog, Marketing, SEO, Writing Tips business, Marketing, SEO, Small Business

RedShift Writers and January Advisors Invite You to the First Ever #ContentHOU

Daniel J. Cohen May 26, 2017

Calling all Houstonians in the business of crafting, amplifying, or tracking content: Let’s meet up and trade notes! RedShift Writers and January Advisors are hosting a small content writing meetup Wednesday, July 12, 6-8 PM at Mercantile Cafe on 3321 Stanford Street in Montrose.

Much like other industries in the Houston area, the Houston writing and content marketing scene boasts of a robust arrangement of talent unafraid to take to the page with the right preposition, data visualization, or dashboard as circumstances see fit. Let’s take a few sips of coffee or tea and trade notes on something you’ve learned.

Here’s the gist of the event:

1) Think of something you have learned about content that you are willing to share;

2) Show up and mingle to make a few new content buddies;

3) Share your lesson with the crowd in two minutes or less;

4) Pinpoint one lesson to learn from;

5) Have fun!

We’re keeping this casual with juuuuust enough structure (read: a super official Facebook invite and mild meeting structure) to be productive.

Kids are allowed. It’s a coffee house, but we’ll bring crayons and coloring books.

RSVP today.

Hope to see you there!

Content Writing, Copywriting, News, Writing Content Writers, Content Writing, Houston Business

Special Branding Report: 21 Presidential Campaign Slogans Ranked from Worst to Best

Daniel J. Cohen November 24, 2015

Have you been watching the presidential race? If not, you’re missing some primetime television, as well as an opportunity to learn about branding at the highest level. Make no mistake: the Presidential Election is one of the highest offices in the world and the 2016 Presidential Election is estimated to cost more than $5 billion WITHOUT counting down-ballot races.

The question is “Which candidate is best positioned to win and why?” The answer will come down to who has the best brand. And one key part of a powerful brand is a strong slogan.

With that, we partnered with OntoBox Training to present The Official Nonpartisan Guide to All 21 Presidential Campaign Slogans. We graded all 21 campaign slogans on style, positioning, and overall effectiveness.

Whether you’re a political junkie, a brand marketing consultant, a lover of language, a game theorist or just someone who likes interesting content about competitive scenarios, we hope you enjoy this special report and find it useful. If you have any thoughts, comments, questions, or disagreements, we would love to hear from you in the comments below or at Learn@OntoBoxTraining.com.

Marketing brand marketing, branding, Content Writing, Slogans, Taglines