I don’t write reviews very often and I don’t take the subject matter of testimonials lightly. But I would be doing the business community at large a great disservice if I didn’t champion the cause of RedShift Writers. These guys and gals are “just writers” in the same way that John Moore is “just a plumbing company.” Far from the typical content assembly line typically associated with contract writers, RedShift comes prepared and fully loaded with a universe of “out-of-the-box” ideas and creativity. Every topic is thoroughly dissected, deconstructed and then reinvented in a way that takes the reader in a whole new direction while still answering the basic questions. Highly recommended.

Steve Lawrence, Web Developer for John Moore Home Services

RedShift Writers worked closely with a web-developer and marketing coordinator to establish an SEO writing content strategy. As a team, we elected to roll out our strategy in phases, with the first phase including a website revision that could be completed in a matter of months. Our team conducted interviews with the client’s leadership, including the heads of all service departments as well as some C-suite executives. From this research, we drafted an about page and added over 20 robust service pages.

Service pages discussed: 

• The importance and benefits of each service
• Our client’s process for carrying out each service
• Common warning signs that a given service may be needed
• Warranties
• Any further education that demonstrated authority and helped readers better understand the inner-workings of their home

After revising and adding content to their website to reflect current service offerings, RedShift Writers worked with the client to add and alter any services on the site as changes occurred. In addition, RedShift Writers worked closely with the web-developer to identify commonly searched questions regarding home services, and began adding these questions and answers to various pages on the website. Over time, we developed a glossary and FAQ with hundreds of terms and answers to questions that allowed our client’s website to appear above the fold on Google’s search engine results pages without having to pay for sponsored ads.

RedShift Writers was also part of the strategy team that developed other marketing ideas such as scholarship campaigns, holiday guides, blogs, and a microsite that all continued to cement our client as a cornerstone of the Houston community. 

Today the client’s content reflects who they are as a leader in the market and they are well-positioned to continue building on that success.