Last weekend I played Sequence with my friends Jeff and Crystal. It’s a neat game that combines several standard game mechanics (deck of cards, board, tokens) to make for a rockin’ good time that can also turn super ugly and make your best friends into your worst enemies. (Jeff, Crystal- if you’re reading this, I
Daniel J. Cohen
Daniel J. Cohen us is the Founder and Lead Writer at RedShift Writers, LLC. RedShift Writers is the only Houston company focused solely on crafting content that is cimpelling for customers and effective for search engines. Specializing in websites, Cohen and his stable of content writers take on content writing projects of all kinds, including marketing brochures, landing pages, social media campaigns, blog posts, SEO articles and more. For moe information, visit www.redshiftwriters.com
The Official RedShift Writers Core Values Speech
Daniel J. Cohen April 19, 2023
https://xxhfde.p3cdn1.secureserver.net/wp-content/uploads/2023/04/Core-Values-Speech-Recording.mp4 Recently, RedShift Writers held our annual production meeting, where we delivered our speech on our company's core values. As messaging strategists, we have consistently supported other companies in defining and describing their own core values. After pinpointing their values, we similarly encourage our clients to develop a core values speech of their own so
What Ryan Holiday’s Philosophy Suggests About Gini Dietrich’s PESO Marketing
Daniel J. Cohen March 28, 2023
Several years ago, PR professional and Spin Sucks founder Gini Dietrich shifted the perspective of PR practitioners and content strategists by introducing the PESO marketing model. PESO refers to the kinds of media you might pursue as part of your business marketing model: Paid media refers to media such as advertisements. Earned media refers to
Complete Guide to Business Content Distribution Strategy
Daniel J. Cohen December 22, 2021
How to select and master the right content distribution channels to get in front of your key audience Many business leaders have gotten the memo that content can expand their business, but have not yet implemented a content distribution strategy for their content. Well-written content can take hours to write, but if it’s not posted
Five Powerful Phrases for Writing PartnersNo writer is an island. By finding our fellow writing partners and working together on projects rather than always flying solo, we can exponentially improve our writing. There is something irreplaceable about bouncing around words and sentence structure with another person to help us pinpoint exactly the right way to