Daniel J. Cohen

I know, I know: Renegades don’t have rules, so how could this blog post even exist? Before you have an existential crisis about it, consider this: the business world is full of rules. There are rules about not burning bridges, avoiding controversy, climbing the ladder, respecting superiors, leading a certain way, dressing a certain way…

Social media marketing has turned our business era into something unlike any other. No, I’m not talking about engagement with customers, or viral marketing, or high speed Word of mouth advertising. Rather, I’m talking about a not-so-good development that has happened to our marketing minds: People have lost track of the bottom line. Experimentation and

When I was a rebellious, snot-nosed 16-year-old punk my fellow rebellious, snot-nosed 16-year-old punk friend and I used to talk about our own personal teenaged pet peeves and why we didn’t like people to “tell us what to do!” and whatnot. For him, the issue was authority. No character of that breed usually loves authority,

Meadows, TX (January 10th, 2013)- Fresh and Fluffy™, the original natural dry pet shampoo, has chosen RedShift Writers as the steward of its brand and the leader of its marketing efforts. “RedShift Writers has charted a clear direction for our product as well as an easy plan of attack for our markets,” said Fresh and

Admit it: You don’t want to write. You know how I know that? Because I know that you aren’t as passionate about writing content as I am. You haven’t started a business dedicated to content writing, or learned the most important aspects of creating effective business content, or practiced for hours and hours, knocking out