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One Incredibly Simple Reason Your Business Needs a Content Writer

Admit it:

You don’t want to write.

You know how I know that?

Because I know that you aren’t as passionate about writing content as I am. You haven’t started a business dedicated to content writing, or learned the most important aspects of creating effective business content, or practiced for hours and hours, knocking out pages upon pages of content every week.

The flat fact is, you don’t want to write. You and I both know you would rather run your business than stare at a keyboard.

Blocked content writer.

Just one more game of Farmville before I write this web page. I promise…

But us? We love to write.

There’s a certain cross section of people (content writers, like us) that don’t mind staring at a screen until they figure out exactly how to phrase something, then hunt down and zap grammatical errors, reassess, edit again, add some secret sauce and deliver to a client.

And you need those people (content writers, like us).

Because content writing is incredibly important. Everything you put out for your business is part of your sales effort, which means that everything written for your company is standing in for a sales rep of your company.

So what does that mean? It means you better have an excellent content writer.

Look at it this way: If your content is standing in for a sales rep, then the way it’s written and the words used are the way your “rep” is speaking and the words your “rep” is using.

And if you had the choice between a well-spoken, inquisitive, communicative, eloquent sales rep who could describe in detail every benefit, every feature, every advantage of your product and why it blows the competition out of the water… or a bumbling, slurring, mispronouncing shlub with mayonnaise on his shirt, which would you choose?

Exactly.

Now maybe I’ve misjudged you. Maybe you’re a good writer. Maybe you’re the second coming of David Ogilvy, and your sister is J.K. Rowling and your great-great-great-great-great third cousin is Shakespeare.

Maybe.

But more than likely, even if you are a good content writer—heck, even if you’re a great content writer— you don’t want to sit in front of a keyboard and pound out characters until you’ve hit your deadline. You want to hang out with your friends and family and enjoy your life.

So stop doing it. Go out there and take care of the rest of your business. We’re happy to write content that will boost your positive numbers and decrease your negative ones. And we’ll give you better service than other firms, too. Reach RedShift today to discover how your company can improve its copy at Contact@RedShiftWriters.com.

Daniel J. CohenOne Incredibly Simple Reason Your Business Needs a Content Writer
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