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Senior Content Writer Morgan Acree Joins Redshift Writers

Senior Content Writer Morgan Acree Joins Redshift Writers

Houston (November 15. 2021)  — RedShift Writers is proud to announce the addition of talented content writer Morgan Acree to our growing team. Acree will take on senior content writing work and strategy for clients across various industries, including tech, healthcare, and social good.

 

“I’m where I want to be in my professional life. This has been a real shift from my previous work, and I am finding it rewarding. I am still building my voice as a writer, but it has been great learning and growing with others in the company. There are plenty of opportunities to develop my skills at RedShift, and working with fellow writers every day is fun.”

 

Acree is the second new hire in recent months for RedShift Writers, part of an overall expansion for the nine year-old writing firm. Thanks in part to Acree’s hard work, the team has been able to rapidly ramp up its capabilities this year.

 

“Morgan skillfully guides content strategy for companies,” said RedShift Writers Founder Daniel J. Cohen. “In addition to crafting compelling content for the businesses she serves, she understands how to design and implement a forward-looking game plan that leverages the calendar, search algorithms, and the strengths of our clients so they can achieve their goals. We are very lucky to have her.”

 

Acree comes to RedShift with an already impressive resume. She previously worked in the housing nonprofit world as a Community Manager and assisted those with lived experiences of homelessness as well as those with mental health issues, chronic illness, and substance use issues.

 

“I took on a manager position fairly quickly after getting hired, and I was comparatively pretty young. I was also in charge of writing notices. The job was often exhausting, and it definitely didn’t leave me as much free time, but it was all for a good cause. I was journaling a lot during that time. It was good to get my experiences down on paper and be able to flip to the next page and a new day,” she says.

 

The job came with other lessons and opportunities for growth too. 

 

“As a young woman in a position of authority, I had to stand up for myself and establish boundaries early on. It was important to speak up, lead, and to be assertive. I came away from the job much more confident in myself,” she adds.

 

While RedShift is based in Houston, Texas, Acree recently moved from her longtime home of Austin, Texas to  Laramie, Wyoming. Acree has three pets: Kiwi the pug, Birdie the mini-Aussie, and Ritz the axolotl. Ritz is much beloved by the RedShift team and serves as somewhat of a company mascot.

In her free time, Acree reads psychological thrillers and explores the great outdoors. She has camped and hiked in many local state and national parks.

About RedShift Writers

RedShift Writers is a content writing company dedicated to the principle that stories change history. We capture the spirit of who you are so you can build a relationship with your audience. Our content writing strategies help B2B companies outposition the rest of their market through powerful business writing that drives awareness of your brand. RedShift Writers also helps authors through all stages of the writing process from conceptualization to the final draft.

 

For more information, visit RedShiftWriters.com.

Media Contact: Alexander E. Oriani

Creative Director, RedShift Writers

alex@redshiftwriters.com // 832.671.8333

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Alex OrianiSenior Content Writer Morgan Acree Joins Redshift Writers
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Morgan McAllister Joins RedShift Writers as Senior Content Writer

Senior Content Writer Morgan McAllister Joins RedShift Writers

Houston, TX (September 27, 2021) — RedShift Writers is excited to announce the addition of senior content writer Morgan McAllister to its growing team of content writers and strategists. 

 

McAllister brings extensive public sector experience to the company. Previously, he produced public communications content for the Harris County District Clerk’s office, and wrote and edited digital content for NASA’s Johnson Space Center.

 

“At RedShift, I get to work with clients who are pushing the bar in their respective industries,” said McAllister. “As a team, we go beyond writing content for our clients. We work with them to bring their mission and values to life in their messaging. We help them discover their stories and tell those stories to the world.”

 

McAllister also worked with RedShift in 2017.

 

“We’re extremely grateful to have Morgan back,” said RedShift Writers founder Daniel J. Cohen. “He’s a creative, inquisitive writer who knows how to collaborate with others to bring people’s stories to life. RedShift is very lucky to have him join us, especially as we enter a new phase of growth with both authors and enterprises.”

 

RedShift Writers’ collaborative environment is a plus for McAllister.

 

“It’s a unique, non-traditional environment where passionate writers can brainstorm ideas and experiment with the words they put out in the world for clients,” said McAllister. “There’s no bureaucracy. Every writer can voice their thoughts, be it on a blog post idea or an internal company initiative. RedShift gives writers from all backgrounds a space to flourish, no matter which stage of their careers they’re in.” 

 

When he’s not writing, McAllister advocates for human rights and social justice in his hometown of Houston and beyond. He also enjoys camping, hiking, and swimming. At home, he’s managed by a quartet of cats: Noodle, Dora, Tortellini, and Nix. 

 

“As a queer, trans man, one of my goals is to make life better for other people in similar circumstances,” said McAllister. “I’m proud to be working at a company that models the values of human rights and social justice for all. RedShift cares about telling stories in an ethical, respectful manner.” 

About RedShift Writers

RedShift Writers is a content writing company dedicated to the principle that stories change history. We capture the spirit of who you are through in-depth research and develop content writing and strategies so you can build a relationship with your audience. RedShift Writers helps authors through all stages of the writing process from conceptualization to the final draft. Services include planning, brainstorming, creative consulting, writing, editing, proofing, and pitching to publishers.

 

For more information, visit redshiftwriters.com

Media Contact: Alexander E. Oriani

Creative Director, RedShift Writers

alex@redshiftwriters.com // 832.671.8333

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Alex OrianiMorgan McAllister Joins RedShift Writers as Senior Content Writer
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Silky Joshi Malik Releases Total Nobody Who Ran For Office and Lost-ish

RedShift Writers Client & Author Silky Joshi Malik Releases Essay Collection, Detailing 2018 Run for Office

(Houston, TX, October 16, 2020)—Houston-based content writing firm RedShift Writers is pleased to announce the launch of The Total Nobody Who Ran for Office and Lost-ish, an essay collection by Silky Joshi Malik that chronicles her 2018 run for United States Congress and the lessons she learned from her experience. 

“I feel so inspired when I see women of color fearlessly dive headfirst into the world of politics and make an impact. I have always spoken my mind and fought for myself and those around me, but there were so many unforeseen challenges and insecurities that I overcame when I finally decided to throw my own hat into the ring. I wrote this book to inspire young women to partake in politics and to show them that losing has its own perks. This is an extremely important time to share these kinds of stories if we want to see new types of leaders in this country,” says Silky Malik.

Silky’s run marked the first time an Indian-American woman ran for Texas’ 2nd congressional district. Although she came in third, Silky considers the experience an overall win in terms of the lessons she learned about herself, her friends, her family, and the political process.

“Daniel and Alex from RedShift Writers helped me put my thoughts in order and overcome early bouts of writer’s block. They helped me realize that writing doesn’t need to be perfect at first. It’s more important to get thoughts and ideas onto the page, which spurs more ideas until it all clicks together into one, complete book.”

To learn more about Silky and purchase a copy of The Total Nobody Who Ran for Office and Lost-ish, visit www.silkyjmalik.com.

About RedShift Writers

RedShift Writers is a content writing company dedicated to the principle that stories change history. We capture the spirit of who you are through in-depth research and develop content writing and strategies so you can build a relationship with your audience. RedShift Writers helps authors through all stages of the writing process from conceptualization to the final draft. Services include planning, brainstorming, creative consulting, writing, editing, proofing, and pitching to publishers.

 

 

For more information, visit redshiftwriters.com

Media Contact: Daniel J. Cohen

Founder & Lead Writer, RedShift Writers

daniel@redshiftwriters.com // 832.489.7643

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Alex OrianiSilky Joshi Malik Releases Total Nobody Who Ran For Office and Lost-ish
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Traditional News Rarely Cares About Traditional Small Businesses

There is a common experience for public relations practitioners in which firms’ prospects get a hankering to gain publicity or fame because they believe it will help their business. Sometimes- as is the case for adventurous consumer brands such as Red Bull or Coachella music festival- extra publicity can lead to extra attention, resulting in increased sales.

Yet for many smaller companies, traditional PR focused on gaining attention by landing stories in mainstream newspapers is at best a shot in the dark and at worst a fool’s errand (much like juxtaposing contrasting clichés in a single sentence in the middle of an article on public relations).

This isn’t to say PR is an ineffective tactic. Large companies push PR successfully as a single tactic in a larger suite of diverse marketing strategies. Quirkier or more fashionable organizations such as new bars or restaurants deploy PR to bring in reviewers or pack the place for grand openings. However, your average home contractor, accountant, lawyer, or dry cleaner is probably better suited dedicating its dollars elsewhere.

This isn’t to speak of the B2B market. In business-specific media, it makes sense to position your company as a business leader, so landing stories in Business Insider, Forbes, the local business journal, and other similar publication may be beneficial. But business media is its own animal. Business publications are not in the standard reading diet for the general public, and in standard newspapers, business news is relegated to its own section.

When small businesses that are not made to land stories in traditional media hire PR firms, it turns into a raw deal for everyone. At first, both sides are thrilled; the customer is excited about the prospect of extra attention and potential customers, and the firm is happy to have another client on retainer. But as months go by and the retainer invoices continue to roll into the customer’s inbox without another story landing in ink (or digital type), the customer gets angry, and the firm starts staying up later and later with less and less ideas on how to use its incoming cash effectively.

Therefore, instead of spending dollars on outreach, it makes more sense for companies to focus on sales, small marketing tests, tools such as better accounting widgets, or extra help to make sure day-to-day tasks are covered. An auto garage may not make for a great story that will cause customers to stream through the doors, but advertising in the paper could create a return for those seeking out a mechanic.

In other words: before spending money on a PR firm, businesses should determine whether or not landing in the local paper is likely or helpful. If you’re a business owner or executive decisionmaker, ask yourself three questions and answer them honestly:

  1. Is your company one that would land in the news cycle because it is relevant to the world around you?
  2. If you did land in the paper, would it help your bottom line?
  3. Or would it just be nice to see your picture and the business name in print?

Let the answers to those questions guide you in making a decision about spending your budget on outreach to the media.

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Daniel J. CohenTraditional News Rarely Cares About Traditional Small Businesses
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Ignite Houston Returns at University of Houston Downtown

Ignite Houston at Intersections 2016 Speakers, Organizers, and Host

Last week’s return of Ignite Houston teamed up with Intersections, an annual two day conference that focuses on the cross-sections of culture, sustainability, prosperity, health, and social justice in Houston. For those that are unfamiliar, Ignite Houston is an event that started in 2010 as a platform for speakers to share ideas with an audience of business people, entrepreneurs, and students. But there’s a catch: each presenter only has 5 minutes to present their idea over 20 slides that auto-advance every 15 seconds. The spirit of the event and the presenters themselves can best be summed up by Ignite Houston co-organizer Daniel J. Cohen, “Everyone who is doing this speech tonight is brave.”

“Everyone who is doing this speech tonight is brave” – Daniel J. Cohen

Nerve-wracking as it may be, each of the night’s eight speakers captivated the audience’s imaginations with their own unique styles of rhetoric and presentation. From the audience’s perspective, the organizers did an excellent job. The event took place on the lovely patio of UHD’s campus with Houston’s skyline glowing in the distance; Oddball Eats brought their incredible falafels; Fat Cat Creamery brought their hard-to-beat homemade chocolate and vanilla ice cream; and local legends St. Arnold’s Brewery provided their seasonal lager.
But among all the fun, an undercurrent of contemplation rippled through crowd. The theme of Ignite Houston 2016 was “Ideas for Social Change”, which is always an important topic, but felt especially relevant and crucial following what might have been the the most unusual election in US history.
Speaker Highlights
The charismatic and debonair Emmanuel Lee AKA Outspoken Bean used primarily personal photographs to help tell the story of how he discovered slam poetry while in college and went on to found Meta-Four, which now touches the lives of around 1,500 students a year thanks to a partnership with writer’s in the school. His slides made the audience feel like they were there with him during moments that defined his journey: photos of performing, celebration, meeting personal heroes, and working with students.
Emmanuel Lee AKA Unspoken Bean

Magdalena Francois Thurin, the second speaker of the night, dove deeper into the idea of using art for social change. She began with a strong, simple claim, “Art is not accessible to all and this is a social issue; there’s a direct link to quality of education, access to art, and poverty.” Magdalena held a magnifying glass up to this link by expertly stitching together historical, nonscientific, and sociopolitical facts. In five minutes, she kept her audiences’ minds and hearts engaged as she reminded us what art does for the human soul: “Art is essential to human expression, and by robbing children of that it robs them of a voice when they grow older, which is especially dangerous for already underprivileged youth.”

Magdalena Francois Thurin

Community Business Hour host John Whaley AKA Jony Profit broke down the different roles we all play in an economic system, how those roles relate to the exchange of resources in our economy, the emotional catalysts that drive economic decisions, and what those considerations mean for our culture. “If we understand each other, we can work together,” said Whaley. “I believe if we do that, we can go far, and fast, thanks to technology and social mobility”.

John Whaley AKA Jony Profit

 Socially conscious architect, Courtney Brinegar, outlined the growing problem of gentrification in Houston communities; “We have communities here that lack basic resources like grocery stores. These are food deserts; areas with more than a 1 mile between them and the closest grocery store”. Brinegar went on to outline, in broad strokes, her compelling idea to combat that issue that includes “decentralized markets throughout the city built to the scale of a convenience store to create and open approachable market crafted from locally available material, even junk, to signify to residents that hope can be created from what’s lost.”
Courtney Brinegar
16-year-old Gabriel Poveda showed the audience how oil subsidies are a barrier to ingenuity, growth, and a free market. Poveda proposed that the United States should eliminate the special interests of the fossil fuel industry, which would allow renewable energy to compete and be an incentive for oil companies to innovate and move towards cheaper, cleaner, alternative means of energy. The final words of Poveda’s speech struck a chord with everyone that attended Ignite Houston 2016: “Innovation is where left meets right. For conservatives, we need fair capitalism, a free market so that there isn’t government overreach. And for liberals, now more than ever, we need something bipartisan that can break through gridlock and perhaps kick-off the fight against climate change and save this one planet that we all share.”
Gabriel Poveda
Neal Murthy- tactile game creator, theorist and owner of Nefer Games, shared with us the power of play in a historical and personal context. Neal revealed to the audience something we all know deep down but may not always consider: that the concept of play is something that is so natural to us that the world will always have it, no matter what. Be sure to check out Sedis, one of his more recent game systems that empowers players to create and discover their own ways to play.
Neal Murthy

January Advisors founder Jeff Reichman taught us how we can use data to tell a story; his example used a map of Houston that showed a concentrated amount of low level marijuana arrests in low-income neighborhoods. His speech hit close to home; UHD is surrounded by bail bonds operations and is a stone’s throw from the Houston courthouse in downtown.

Jeff Reichman

Jason Arcemont- philanthropist, entrepreneur, and owner of BrightBox Brand Marketing, brought the audience along his trial of personal endurance to bring awareness and hopefully end child sex trafficking in collaboration with Love 146. In October of 2014, Jason ran 30 marathons in 30 days to cross the State of Texas as an attention-grabbing effort to fight human trafficking. His speech urged others to get involved with anti-trafficking efforts in the months leading up to Super Bowl LI.
Jason Arcemont

If you’re interested in attending or speaking at the next Ignite Event, like the Ignite Houston on Facebook and contact the organization.

Attendees and speakers socializing, networking, and discussing ideas after the night’s speeches.

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Alex OrianiIgnite Houston Returns at University of Houston Downtown