Content strategy is about getting the most out of your content so that your idea permeates through your audience and changes their perspective. All content should be created for an objective. A business may use content to drive sales, improve its website traffic, or change its public perception. A grassroots movement may use content to affect policy or build community. An individual may simply use content to express a burning idea to the world.
Good content considers its audience: their wants, needs, desires, and outlooks. We take our work seriously; before we dive into regularly producing content for your company, we research, brainstorm, and collaborate with you to keep your content strategy in motion. We build a content calendar, conduct regular analysis of SEO keywords, keep an idea sheet, suggest meeting schedules, record and transcribe interviews, and incorporate the RedShift Writers approach into your day-to-day process. We also build checkpoints into our workflow to continually reorient and improve performance for both our clients and our writers on a project by project basis.
In other words, we don’t write in a vacuum; we strategize. We carefully consider how to focus your message and present it to the people who matter most.